As the owner and president of Gardner Design, Bill has produced effective and award-winning results for clients ranging from Fortune 500 companies to one-man shops. He understands the nuances of brand practicalities better than anyone in the business and leads his team to first consider the business that the design is supporting.
As the founder of LogoLounge.com – the international, searchable compendium of logos – Bill authored the affiliated bestselling LogoLounge book series, volumes 1-10, and is the author of the annual LogoLounge LogoTrend Report. Summer 2013 marked the release of the highly anticipated Logo Creed, Bill’s first design foundation textbook for students, educators and professionals alike.
In September 2014, Bill became an AIGA Fellow Award recipient for his contributions to the local, national and international creative community.
Bill also judges design competitions and speaks nationally and internationally on identity trends and logo development. In his spare time, he serves on several community boards and has completed a six-year term as the Territorial Vice President of the International Brotherhood of Magicians.