Alex Center is a Brooklyn-based designer and founder of the branding company CENTER. Prior to launch, he spent 11 years working for the global beverage leader Coca-Cola where he led the strategy and design vision for the brands vitaminwater, smartwater & Powerade.

Over his career, Alex has designed packaging that has been in the hands of millions, created breakthrough marketing campaigns, launched innovative new products, given talks around the world and once met rapper 50 Cent who told him “You must think you’re pretty special.” He got nervous and instantly started sweating.

In his personal time he enjoys rooting for New York sports teams that wear orange & blue, eating and Instagramming delicious meals and spending time with his wife Jacquelyn De Jesu and their zero kids and zero pets.