Official 2018 Site to Launch September 2017—Make sure to check back!


Boston / April 30 – May 3 / 2018
Hynes Convention Center

Blog Post

Benny Lee

Benny Lee leads 3D design at The Coca-Cola Company. As an early adopter and a generalist of 3D technology, he is experienced in AR, VR, and CGI visualization. Prior to Coca-Cola, he has designed lifestyle products and published photography work.

For the past four years, Benny has worked on consumer facing products for the Coca-Cola Freestyle team, licensing products, as well as in-house 3D workflow that accelerates the product to market process within the design department.