HOW Design Live

Ignite Your Passion. Create Your Future.

May 2-6, 2017
Hyatt Regency Chicago

Why Sponsor/Exhibit?

WHY SPONSOR/EXHIBIT AT HOW DESIGN LIVE?

Each year over 3,000 designers and creative professionals come to HOW Design Live to look for products and services that will enable them to solve design challenges, develop their skills, advance their careers and find inspiration to create amazing work.

87% of HOW Design Live attendees directly purchase or recommend the purchase of design products and services and 60% of our attendees say that HOW Design Live is the ONLY design-related event they attend all year. By exhibiting in 2017 you’ll reach thousands of new prospects—over 63% of our attendees are new each year.

At HOW Design Live your brand will be seen by thousands of the creative world’s most influential leaders, thinkers and doers. Reach the A-List speakers, shot-calling attendees and thousands more who visit the conference annually.

If you want to sell your product or service to creative professionals HOW Design Live is the perfect place to be, but there are also intangible benefits to being an exhibitor or sponsor:

 

  • Tell Your Story: Do your prospective customers really know who you are, understand the history of your company and why your products/services are the best solution for your daily challenges? Have they seen all of your new products? One-on-one conversations with our attendees are the best way to educate potential customers on why you’re the best choice for them.
  • Develop Trust: People buy from companies and brands that they trust. In today’s marketplace customers are voting with their dollars on who they want to do business with. Before making purchasing decisions, many buyers are taking a hard look at who they do business with – these decisions are being made at HOW Design Live. And, let’s face it, it’s nearly impossible to build trust through an e-mail or from a website.
  • Out of Sight, Out of Mind: The decision not to be present at a conference can sometimes be much more detrimental than you know. If you are a company that is unable to invest time or money in exhibiting, you risk getting squeezed by bigger brands. What message are you sending to the buying audience when your company is noticeably absent? There are many different and exciting ways to a part of HOW Design Live with or without a physical presence

 

The most important reason to be an exhibitor or sponsor at HOW Design Live is that 70% of our attendees think seeing a product/service at HOW Design Live is very important when determining whether to purchase it and 64% consider the conference to be the most important source of discovering new products/services. 

 

STOCK PHOTOGRAPHY EXPO

The Stock Photography Expo provides an opportunity for you to meet face to face with the designers attending HOW Design Live. Over 90% of our attendees directly purchase or recommend the purchase of stock photography with an average purchase of $15,011 in stock images per year.

Over 66% of our attendees work in-house where there is high volume demand for stock images. Working in collaboration with their marketing colleagues, they are eager to meet with reps from their favorite stock photography sources, scope out new stock photo vendors, and make contacts they can put to good use once the return to their office.

This is a highly competitive market segment and it’s important to been seen among your competitors. The Stock Photography Expo has been designed to be an affordable option to ensure your presence at the industry’s premiere event.

Check out the 2017 HOW Design Live Fact Sheet.

 

SALES TEAM

Amanda Wild
Account Executive
amanda.wild@howdesign.com • 715-338-3202 or 715-321-4579

Barbara Klus
Sales & Marketing Associate
barbara.klus@howdesign.com • 513.278.2595