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May 7-10, 2019

Blog Post

HOW to Get into Toy Package Design with Mattel’s Vanessa Dewey

One of the highlights of HOW Design Live 2016 in Atlanta was Vanessa Dewey’s session Unboxing the Toy Box. Vanessa is an award-winning downtown Los Angeles-based designer and an art director for toymaker Mattel’s Toy Box division. After the presentation, #HOWlive Content Director Diana Mosher met up with Vanessa in the exhibit hall for a follow-up conversation. In this video, Vanessa shares tips for designers interested in getting into toy package design. The next HOW Design Live is in Chicago May 2-6! Register by Jan. 24 for the lowest price!