Jacquelyn DeJesu is the Founder and CEO of DEEJAYZOO, a female focused design and innovation company. Her first product launch, flagship brand, and team’s current focus is SHHHOWERCAP, a fashion forward reinvention of the shower cap that has been optimized for both form and function.
As an advertising creative Jacquelyn spent over a decade building brands at some of the world’s top agencies (BBDO, Saatchi & Saatchi, Co: Collective, 360i, HUGE) She has lead the creative work on accounts across a range of categories such as YouTube/Google, VICE, Altoids, 5Gum, Orbit, Midol, Cheerios, Miller Lite, Olay, and Clinique.
Throughout her career, Jacquelyn has been driven to create disruptive ideas by finding power in simplicity and a beautiful execution. In 2013, she channeled this same passion and set out on a mission to create a shower cap that wouldn’t feel like a sacrifice of aesthetics or functionality. After over a year of meticulous development, SHHHOWERCAP was born.
In less than two short years, her patented invention has grown into a multimillion dollar company. The unparalleled growth of SHHHOWERCAP has been fueled by the power of thoughtful design in both the brand and the product itself. She has been featured in VOGUE, FastCompany, The New York Times, FORBES, Co: Design, PSFK, Allure, Wired, Nylon, InStyle, ELLE, TheDieLine, Refinery29, and more.