Joe Belliotti has the unique background of driving value within a major consumer brand, leading strategy with an entertainment marketing firm and in creative roles within the music industry.
In 2018 Joe launched NOISEGATE, a music consultancy at the intersection of brands, media, technology and music. Joe was most recently the Head of Global Music at The Coca-Cola Company, creating global and scalable content, platforms, partnerships, capabilities and strategies across the company’s portfolio. Previously Joe established entertainment marketing firm Brand Asset Group through insight-led strategies, creative ideation and execution of integrated entertainment partnerships. Earlier Joe was with the music publishing arm of Maverick (a Madonna/Warner Bros. JV) and a music supervisor for film & TV projects for Warner Bros TV, ABC and Miramax.