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Blog Post

Meena Kothandaraman

With 25 years of experience, Meena has consulted to emphasize the strategic value of qualitative research in the design of any experience. Meena is fascinated by the complexity of human behavior, and applies a credible and structured approach to integrating human stories and anecdotes into mainstream processes. Qualitative research serves as a key vehicle to bringing human stories into a business, and additionally serves as a foundation for internal discussions and directions about product design.

Meena is a founding member of twig+fish, a research and strategy practice based in Boston, MA, that espouses these research beliefs, while maintaining a utopic work-life balance. She has also been a key contributor to the Bentley University Human Factors and Information Design (HFID) graduate program in her 15 year tenure.