Mona Patel is an entrepreneur and bestselling Author who has been designing better human centered interactions for the past 20 years. Beginning her career with organizations like NASA, BMW and Microsoft, she has helped some of the world’s largest brands understand what customers need and design systems to meet those needs. Mona’s UX agency, Motivate Design, was started in 2009 and has been on the Inc 5000 list twice. Based in New York City, Motivate (an MWBE certified company) supports companies like First Republic Bank, BlackRock, Jet.com, Tumblr, Coca-Cola, Chick-Fil-A, and PayPal with U/UX Research, Design, Strategy, Workshops and Staffing services.
Mona is a sought after speaker and leads design thinking talks, workshops and interactive sessions for companies around the world. She also dedicates time grooming our next generation of design thinkers by running YOUTHx, a design camp for kids, writing a children’s book about an elephant that redesigns a swing, and teaching at Parsons The New School and lecturing at Columbia University and General Assembly.
The Tension Between Marketing and Design Research
Ever feel stuck? Design Thinking is the name of a technique used to solve problems the way a designer would–using a blank slate, creativity, the desire to take a risk combined with a willingness to fail, and iteration to figure it out as you go.Using the techniques in her bestselling book, Reframe, Mona will deliver a highly engaging and intensive session on design thinking and how to use it to get unstuck with problems. The session will include both how to tap into one’s creative muscle to access new ideas, as well as how to identify the barriers to coming up with those ideas in the first place.