MAY 10-11   |   VIRTUAL EVENT

MAY 10-11   |   VIRTUAL EVENT

The HOW Creative Leadership Summit is an intimate virtual gathering that will focus on the emerging challenges faced by leaders in design, product and engineering roles. These leaders will share insights, ideas and tactics that they’ve implemented successfully to lead their teams to drive results.
The HOW Creative Leadership Summit is an intimate virtual gathering that will focus on the emerging challenges faced by leaders in design, product and engineering roles. These leaders will share insights, ideas and tactics that they’ve implemented successfully to lead their teams to drive results.
This year I am extremely excited to once again partner with HOW Design on this new annual event where we’ll bring together design leaders across many industries to focus on how to: Increase your impact by becoming an intrapreneur inside your company, how to stay creative, productive and sane as a leader, and how to be more creative in our new remote world.

We are bringing together world class speakers from companies like BET, Expedia, Devbridge, Twitter, and more to share their experience in 30 minute talks followed by an in-depth and interactive 30 minute Q&A session where you can your questions answered and hear from other attendees.

Stephen Gates

Summit Curator

This year I am extremely excited to once again partner with HOW Design on this new annual event where we’ll bring together design leaders across many industries to focus on how to: Increase your impact by becoming an intrapreneur inside your company, how to stay creative, productive and sane as a leader, and how to be more creative in our new remote world.

We are bringing together world class speakers from companies like BET, Expedia, Devbridge, Twitter, and more to share their experience in 30 minute talks followed by an in-depth and interactive 30 minute Q&A session where you can your questions answered and hear from other attendees.

Stephen Gates

Summit Curator

Schedule

Monday May 10

 – All times are in EST – 

11:00am

The Difficult Art of Giving a Sh*t

Stephen Gates, WW

(Read Full Bio Below the Program)

As leaders, the biggest thing we have to do is make an impact and really care about your company, team, and work. This sounds easy, but when you are trying to create change and make an impact, it can be a difficult, stressful, and at times a lonely journey. In this keynote, Stephen Gates will share what he has learned about leadership and creating change from some of the world’s most innovative companies, as well as his personal leadership journey.

We will talk about:

• The different stages, challenges, and opportunities when you try to creating change.
• How to balance leadership heart and strength to empower your team but also set clear expectations.
• How to create a support system to have the help and support you need to move through the process and your leadership journey.

1:00pm

Leading Innovation: Making Design Your Competitive Advantage

Rachel Kobetz, Expedia Group

(Read Full Bio Below the Program)

Why do so many great ideas never see the light of day, while some make it to market disconnected from customer needs and insight? Exceptional ideas need the right ingredients and environment to thrive. How do you create structure, process, and culture that fosters innovation?

In this talk, Rachel shares her perspective on the best way to drive innovation regardless of title or team size. You’ll gain insights on how to:
• Develop a framework of how to structure for success
• Develop a strategically aligned process that yields positive outcomes
• Cultivate an environment where innovation thrives

2:00pm

You Are The Business.

Chris Wilkinson, DevBridge

(Read Full Bio Below the Program)

As designers with an intraprenuer mindset, the insight, empathy, and holistic view of systems helps you get to conclusions faster and decisions more confidently than some less design-familiar counterparts in the business. To ask the right questions and set the right goals, we have to be willing to educate, re-educate, iterate, experiment and enable the rest of the business to keep pace. Is it fair to you? Probably not, but sometimes jobs are so hard they have to pay you to do them.

I have found myself in the deep end with design leaders scaling their practices, seeking influence in their organizations, and looking for the right way to sell new ideas and approaches to their colleagues. As a partner to other design teams, and as a practice leader within my organization, I work primarily out of a position of influence rather than authority. In this talk I want to share what I’ve learned leading from a position that’s only currency is results, and how delivering results has unlocked more opportunity than any seat at a table could.

Let’s elevate our discipline and embrace a better collective future through:
• Speaking in the shared language of how decisions get made
• Building a sustainable pipeline for the next wave of leadership
• Understanding and designing inclusively at a systems-level

3:00pm

Managing the Content Lifecycle: Best Practices to Keep Creatives Productive (and Sane)

Doug Thede & Moniek Hop, inMotionNow
Join this session from inMotionNow (+newly acquired Lytho) to learn best practices for effectively managing your content lifecycle to drive better content outcomes.

From concepting to project kickoff, to campaign and project management, to final approval, delivery, and distribution, having effective processes in places to manage key steps of the content lifecycle is critical for creatives to stay productive (and sane), even when content demand is growing.

4:00pm

How to Be Good at Work

Dan Mall, SuperFriendly

(Read Full Bio Below the Program)

No one cares how good your work is if you’re a pain to work with. SuperFriendly Founder & CEO Dan Mall will talk about everything else around your craft, creating accountability between you and your co-workers, establishing healthy boundaries, how to lead, and how to follow—the real things you need to know to be good at work.

Tuesday May 11

 – All times are in EST – 

11:00am

Designing the Brand of You

Maureen Carter, BET Networks

(Read Full Bio Below the Program)

Led by an Emmy Award-winning Creative Director, this session will take you on a creative journey that will be the fusion of conceptual thinking, design strategy & ideology, design leadership and management, and creating 360 design experiences that extend across an ecosystem of platforms and spaces. As we enter a new reality and a new world, the impact of design is now more critical than ever!

CREATORS AND MAKERS…THIS DISCUSSION IS FOR YOU

From multiple perspectives and diverse industries, participants will journey on how a “brand soul influencer” infuses leadership within the entertainment, media and tech industries throughout her career journey. This session will be a blend of first-hand experiences as well as ideals around developing and maintaining your individual brand that will be explored and challenged.

Takeaways from this session will include but not be limited to:
• How to define the creative brand of YOU (Within and outside of an organization/or entrepreneurial)
• Designing for others while remaining true to the brand (User-first centric modeling and the YOU in it all)
• Design consistency across multiple platforms and environments (Sites, apps, SVOD, trade shows, set design, visual content language, UX)
• Leading and managing an award-winning design team with power and empathy
• Visual storytelling that hits the red carpet and beyond
• Creating a legendary cohort

1:00pm

Context is Everything: Why Good Design isn’t Enough

Arianna Orland, Independent Creative Director and Experience Designer, Co-Founder of In/Visible Talks

(Read Full Bio Below the Program)

As hands-on designers, we become adept at the craft of design to rise up the ranks professionally, and often, we measure success by how skilled we are at applying design fundamentals. We judge the work by its intrinsic value asking ourselves questions like is the work any good? Is it beautiful? Is it ownable?
But the minute we let go of being hands-on practitioners and transition to leadership everything changes. Success becomes about framing the problem so the team has a workable construct to begin with, creating safe spaces where folks feel they can take risks and innovate, and perhaps most importantly it becomes about speaking the language of your cross-functional partners as well as the business.

Join Arianna Orland, design leader and co-founder of the In/Visible Talks conference, to discuss how you can have a greater impact by framing design outcomes in their larger context.

In this talk you will:
• Learn about the tools you can use to establish context
• Learn why being both creative and analytical is an unstoppable combination
• Hear encouraging stories from her 20-year career navigating organizational complexity and shipping work

2:00pm

I was directing design. And I was utterly stuck.

Ryan Rumsey, Second Wave Dive

(Read Full Bio Below the Program)

Despite 10+ years setting up design and product organizations, I have never been in a position where I could declare culture change was going to happen. The job scenario I’ve encountered time and time again is incorporating design into existing organizational cultures. Existing, long-in-the-tooth, and sometimes Crab mentality (“if I can’t have it, neither can you”) cultures. Integrating a successful design practice would be much easier if everyone cared about design, but not everyone does. It would be much easier if design was everyone’s responsibility, but it’s usually not. The transition from crafting design to directing design can be lonely and isolating, yet incredibly fruitful and inspiring along the way.

In this talk you’ll learn how to:
• Build resiliency by looking beyond design.
• Build confidence through titrated learning.
• Build success by changing how decisions get made.

2:45pm-3:00pm

Coffee Break

Sponsored by inMotionNow

3:00pm

How to Foster Creativity & Trust in a Remote World

Rania Svoronou, IBM iX NYC

(Read Full Bio Below the Program)

Trust forms the basis of all relationships and interactions. It is just as important in personal relationships as it is in professional ones. Trust is the foundation of any great team and nothing has made that more apparent than when most of us went into remote work in a matter of days or weeks. We have to rethink and reinvent long-held approaches in order to collaborate with our teams differently, create new dynamics, new rules, and evolve as leaders to be successful in this new world. We’re now remote creative leaders in a remote world. By building and promoting a culture of trust we can encourage collaboration and foster creativity.

Join me in this session where I’m taking you on a personal journey with 3 key takeaways:
• How do you work and build trust with your teams
• How to foster trust with your clients
• How to have trust in yourself

4:00pm

Empowering Creativity in a Global Community

Felix Lee, ADP List

(Read Full Bio Below the Program)

When the world goes remote, traditional means of organising and building creativity is never the same. Felix shares how he started ADPList, the world largest platform for design and product management mentorship started in midst of the pandemic – all with the idea of remote creative freedom.

Session Takeaways:
• How to build a remote team that empowers creativity remotely
• Building strong communities globally from home
• How to build products people love

Speakers

Stephen Gates

SVP Omni-channel product design at WW

Stephen is a global design leader specializing in building world-class organizations that integrate research and data with human-centered methods to drive a long term vision and near term business impact. He is currently the SVP, Omni-channel Product Design at WW (formerly Weight Watcher), where he delivers strategic, innovative, and personalized experiences across all digital, virtual, and physical touch points.

He previously worked at InVision, Citi, Starwood Hotels, and McCann Erickson, building teams that created award-winning global advertising campaigns, multiple Fortune 100 brands, and innovative digital experiences. He shares what he has learned through his international speaking engagements and his award-winning podcast, The Crazy One podcast, an in-depth exploration of issues that matter to creatives, including leadership, creativity, and career development, innovation, and more.

 

Rachel Kobetz

Head of Design, Expedia Group

Rachel Kobetz leads the Customer Experience, Design, and Research organization for Expedia Group, driving the transformation towards an experience-led company. As an executive design leader with entrepreneurial energy, Rachel guides with vision and inspires new standards of excellence at scale through influence, leadership, and human-centered design expertise — raising the impact of design as a strategic asset, driving customer-centric innovation, defining new ways of working, and promoting a high bar of craft and quality across Expedia Group’s travel, partner, and agent experiences, including brands Expedia, Vrbo, and Hotels.com.

Rachel is passionate about integrating user-centered innovation, technical insight, and systems thinking into a design-driven product development process to create meaningful products that resonate with customers and improve their lives.

MaureenCarter headshot

Maureen Carter

Vice President, Design & UX at BET

Maureen Carter is an Emmy award winning design practitioner with over 15 years of industry experience working in brand design, interactive media design, user experience and brand strategy. Spending a considerable portion of her career working in the music industry for BMG Entertainment, Maureen led the creative strategy and online brand vision for platinum selling urban artists such as Usher, Outkast, Pink and TI for recording labels Laface Records in Atlanta and Arista Records, NY. Maureen’s work history also extends to brands such as Vibe, Sony, Comcast, Adobe, and The White House.

Currently, Maureen is the Vice President of Design and User Experience for BET DIGITAL. Ultimately serving as the key user/audience advocate, ideating and collaborating on designing original, engaging products, as well as enhancing existing products – putting an optimized and engaging user experience as the central outcome from the collective work product with respect to the brand where she also leads the creative vision for the suite of BET’s digital products.

Formerly, she was the Vice President of Brand Creative for Nickelodeon Digital where she led the digital design vision for the iconic Nickelodeon brand via its online destinations: NICK.com, Teennick.com, Nick@Nite.com, Nickjr.com, Nicktoons.com and Nickmom.com as well as creating entertaining mobile and tablet app development.

MaureenCarter headshot

Chris Wilkinson

Director of Product Design at Devbridge

Chris (he/him) leads the product design practice at Devbridge. He brings a background in the humanities to bring the power of human-centered design to the way organizations deliver results. He’s as passionate about product as he is about baseball, building community, and a solid night of tabletop gaming.
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Dan Mall

Founder & CEO at SuperFriendly

DAN MALL is a creative director and advisor from Philly. He’s the founder and CEO of SuperFriendly, a design collaborative that helps in-house teams make better digital products with design systems. Dan is an enthralled husband & dad, author of Pricing Design, and co-founder of Arcade, a fun way to manage design tokens for enterprise teams. He writes about design and other issues on Twitter and on his industry-recognized site, danmall.me.
Arianna_Orland_bw

Arianna Orland

Independent Creative Director and Experience Designer, Co-Founder of In/Visible Talks

Arianna is a seasoned creative leader, community builder, and holistic thinker fluent in product, brand, and marketing. With over 20 years of industry experience, Arianna draws from an enormous quiver of design processes and techniques to galvanize teams and projects to success. Currently, Arianna’s impressive client roster includes Twitter, Instacart, and Lyft.

Arianna is the co-founder of In/Visible Talks, a conference for creative professionals that celebrates the art of design. Now in its 5th year, In/Visible Talks has hosted 50+ speakers on the topic of creativity from all over the world. She proudly serves as Board President of Creativity Explored, a San Francisco based nonprofit that gives artists with developmental disabilities the means to create and share their work. Arianna also frequently writes on the subject of creativity and her work has been featured in prestigious publications such as Co.Design, 99u, and Forbes.

MaureenCarter headshot

Ryan Rumsey

CEO of Second Wave Dive and author of Business Thinking for Designers

Ryan been designing professionally for 20+ years. Over the last decade he’s been building and leading design organizations while supporting some of the most category-defining companies in business today. He is the author of Business Thinking for Designers (2020; published by InVision) and CEO of Second Wave Dive.

Previously, he led Experience Strategy at USAA, building and growing a team of thriving strategists and consultants who served our executive line-of-business teams.

Prior to that, he was responsible for building Product and Design organizations at Electronic Arts and Nestlé Institute of Health Sciences. Before building teams, he designed and developed best-in-class software for Apple.

 

MaureenCarter headshot

Rania Svoronou

Design Director, IBM iX NYC

Rania is a global award-winning design leader who started as a graphic designer in Athens, Greece, studied and worked in London, and is now a Design Director at IBM iX based in Manhattan, NY. She is a keynote / TEDx speaker, guest lecturer, and industry mentor at some of the world’s best universities and has been invited to judge and mentor across the world. Rania aims to help bridge the gap between design and business and empower more women into the world of design & technology. She works at the intersection of design, business, and technology and has already won the title of one of the women under 30 who determine the digital experiences around the world, including her on the list of Business Insider 2020 “Top 40 rising stars of Madison Ave.” who are revolutionizing advertising.

MaureenCarter headshot

Felix Lee

Co-founder of The Amazing Design People List

Felix Lee is the co-founder and Chief Executive Officer of ADPList and sets the vision and strategy for the company. Felix is a designer and creator who believes in constantly reinventing the way we experience the world and beyond — through purposeful design that people love.
MaureenCarter headshot

Moniek Hop

VP of Product / COO EMEA at inMotionNow

VP Product / COO EMEA at inMotionNow. Background in IT, love creating new products that make people happy together with development teams. Next to that also experience in scaling up and letting companies and organisations grow.

Mother of 3 kids (Catoo 8yrs, Boris 6yrs, Guusje 3yrs). I live in Haarlem, the Netherlands, and love having the sea nearby. Love snowboarding, and watching and doing sports in general, I play soccer myself.

I love big machines, especially excavators, big dream is taking a course and operating one. Nerding about boardgames, Dungeons & Dragons and crypto’s.

MaureenCarter headshot

Doug Thede

CEO at inMotionNow

Doug is the CEO of inMotionNow. Doug brings extensive experience in developing and leading teams while priming organizations for growth. Doug has spent many years working for multinational, public enterprises. Doug is passionate about leadership and asking “why”. He holds a bachelor’s degree in business from Miami University located in Oxford, Ohio.

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