Jeff Greenspan is a NYC based artist whose work focuses on activism and social justice. Since he also enjoys eating and having nice things, he co-founded SideProject–a consultancy that helps brands talk to people without seeming like jerks (MeetSideProject.com). Jeff was BuzzFeed’s first Chief Creative Officer, a Creative Strategist at Facebook, and a Creative Director at BBDO NY. His professional work has been recognized by The One Show, Cannes, London International Awards, Communication Arts, The Art Director’s Club, Webbys and Clios. Jeff’s side projects have focused international attention on to issues as diverse as government surveillance, corporate crime, and hipster removal.