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Unfollow Your Passion: How to tap your creative skills to see your work in a whole new way

We’re told that the secret to a meaningful life and career is to identify your singular passion and then do it until the end of time. But that’s not how life works—we stumble into opportunities, fall into careers, find ourselves doing unexpected things. The problem isn’t that we can’t find or choose one passion; it’s that we’ve been telling ourselves the wrong story all along.

In this special 90-minute digital session, HOW Design favorite Terri Trespicio, author of the forthcoming book Unfollow Your Passion, will show you how a fixed view of passion can actually limit your potential and restrict your creativity. Upending conventional wisdom and skewering platitudes in her trademark style, Terri calls into question everything you think you need to succeed and shows you something far more valuable instead.

Unfollow Your Passion: How to tap your creative skills to see your work in a whole new way

We’re told that the secret to a meaningful life and career is to identify your singular passion and then do it until the end of time. But that’s not how life works—we stumble into opportunities, fall into careers, find ourselves doing unexpected things. The problem isn’t that we can’t find or choose one passion; it’s that we’ve been telling ourselves the wrong story all along.

In this special 90-minute digital session, HOW Design favorite Terri Trespicio, author of the forthcoming book Unfollow Your Passion, will show you how a fixed view of passion can actually limit your potential and restrict your creativity. Upending conventional wisdom and skewering platitudes in her trademark style, Terri calls into question everything you think you need to succeed and shows you something far more valuable instead.

Brand Templating: The Secret to Creating More Effective Content That Gets Results

Brought to you by Lucidpress

The buying process for your customers has changed. Content now fuels every step of the buyer journey. But as more and more content is published everyday it can be hard for brands to keep up with demand. Meanwhile, most content created falls short of expectations for consumers and for the brands creating it.

In this digital session, Garrett Jestice will discuss how brand templating can help you create more effective content at scale that grows your business without overburdening your central creative team.

Stress Addiction: From Morning Coffee to the Cardiac Wing

Stress! As creatives, we tend to thrive on it. We’ll work nonstop to get a project right, right into the weekend. We’ll trade yoga or the gym for an espresso and a few more precious minutes in Illustrator, to prove to our bosses or clients that we’re the hardest-working, most dependable designer for the job.

We’ll eat pressure for breakfast, lunch and dinner, with the occasional project-related panic attack for dessert, giving everything we have to the job—and neglecting the most important part of it all: Ourselves.

Getting Stuff Done: Being A Strategic Partner From Home

Brought to you by inMotionNow

The past few months have brought a major shift in how teams work, and many are wondering “what comes next?” As creatives continue to work remotely from their teams, they are seeing many of the same challenges they have always faced presented in a new way.

Join Ilise Benun of Marketing Mentor, Justin Ahrens, Chief Evangelist at Rule29, and Molly Clark, Director of Marketing as they answer the question “What’s coming next?” for creative work. They’ll also provide strategies for creatives to maintain productivity, strategic partnerships, and sanity while working from home.

Feed the Beast! How to Generate Content for Your Brand and Business (Without Dying Inside)

The pressure to create, and keep creating, content for your brand or business can feel like a Sisyphean task: Make it, post it. Now do it again. And again. There’s a reason we call them ‘feeds’—they’re endlessly hungry for more. But is content just about more? Or is it about better?

In this entertaining and informative digital session, brand advisor, writer, and HOW favorite Terri Trespicio shares a fresher and more human approach to generating content that feels less like a chore and more like a dynamic and evolving conversation. PLUS! During the bonus writing session, you’ll learn a framework called the Gateless Method to help you bust through blocks so you can start crafting new content on the spot!

The Road to Hell Is Paved With Good Intentions: How to Untangle Your Intent from Your Impact and Mitigate Harm

Intentions are not the same as impacts, and yet the business world often conflates them. Think BIC pens for women, or more life altering examples like Facebook’s trajectory from a humble social hub to a global misinformation engine. These “benign” ideas, coupled with insidious cultural defaults can lead to big commercial flops, failed products, and worse.

In this multimedia and energizing talk, the founders of Project Inkblot will introduce a core tenet of their Design for Diversity™ framework to show how to disentangle intent from impact. Use these tools for your personal work, with your teams, businesses, COVID responses, and from the products/services that you’re currently working on.

Seeing the Bigger Picture:
5 Tips to Improving Creative Team Management

Brought to you by Lucid Software

Being a creative director on an in-house team can be a challenge. Resources can be limited. Roles can be blurry, and the red tape can be endless. How can you help your team reach their potential and create great work?

Straight from the trenches of in-house creative teams, Scott Talbot and Caleb Hepler from Lucid Software’s creative teams dive into actionable insights to make you a more effective, more efficient creative leader.

Herding Pink Elephants

Now available on demand: check out this honest conversation with HOW Design Live favorite Stephen Gates. You’ll gain insights based on the challenges he sees in most companies that short circuit creativity, the real problems that cause them, and the solutions he has implemented as the Head Design Evangelist at InVision, which is a 100% remote company, working to elevate the impact of design with companies of all sizes and maturity levels all over the world.

Why Creative Automation Is a Must in the New Remote Reality

Brought to you by Celtra

It has never been more challenging to be a brand with a finger on the cultural pulse. Marketers need to have the teams, structures and tools in place to quickly change creative and messaging to launch new campaigns that are aligned with consumers’ ever-shifting realities. Leaders must empower their teams to ideate, produce and deliver creative with agility, speed and responsiveness.

Hear from Andrew Slater, VP of Enterprise Sales at the Creative Automation company Celtra for insights into what brands need to be doing right now to be nimble creatively. You’ll also see a live demonstration of how Creative Automation software helps remote teams scale content production for brands like adidas and Spotify.

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