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2021 PROGRAM

Day All

Monday, October 18
Tuesday, October 19
Wednesday, October 20
Thursday, October 21

Track All

Career+Talent
Design+Creativity
Dieline
Experience Design
HOW-To
Leadership
Main Stage
Marketing+Branding
Tools+Resources

Monday, October 18

3:00 PM - 8:00 PM	Registration Opens Track:

Tuesday, October 19

7:00 AM - 6:30 PM	Registration Open Track:

8:00 AM - 9:00 AM	Breakfast Track:

9:00 AM - 12:00 PM	The Theory of Creativity™ C=ME2 (creativity = me empowered) Duncan Wardle , Founder , iD8 & innov8 Track: HOW-To

12:00 PM - 1:30 PM	Lunch On Your Own Track:

1:30 PM - 1:45 PM	Opening Remarks Track:

1:45 PM - 2:30 PM	Session details coming soon Terri Trespicio , Speaker and Brand Advisor , Terri Trespicio, LLC Track: Main Stage

2:30 PM - 3:00 PM	Coffee Break + Creative Break Track:

3:00 PM - 3:45 PM	Make Space for Magic at Work: How to release creative blocks, tap inspiration, and move past resistance toward your best work Patty Lennon , , Track: Design+Creativity

3:00 PM - 3:45 PM	Session details coming soon Stephen Gates , SVP Omni-channel product design , WW Track: Leadership

3:00 PM - 3:45 PM	Designing for AI: New Skills and Perspectives Adam Cutler , IBM Distinguished Designer, AI Design , IBM Design Program Office Track: Experience Design

3:00 PM - 3:45 PM	Data Points: The impact of data on the future of marketing—and how it affects creatives starting now Angelia McFarland , , Track: Marketing+Branding

3:00 PM - 3:45 PM	Session details coming soon Track: Tools+Resources

4:00 PM - 4:45 PM	30 solutions in 30 minutes: How To Spark Endless Ideas About How You Serve Michael Roderick , , Track: Design+Creativity

4:00 PM - 4:45 PM	Session details coming soon Track: Leadership

4:00 PM - 4:45 PM	Laugh your way to breakthrough Jenn Lederer , , Track: Career+Talent

4:00 PM - 4:45 PM	Lost in Translation: How marketers and creatives can start speaking each others’ language: A panel discussion hosted by Terri Trespicio Nicole Watson , Director of Marketing , Crown Laboratories Cass McCrory , Marketing Strategist , Kim Vandrilla , Head of Brand & Creative , Clorox Terri Trespicio , Speaker and Brand Advisor , Terri Trespicio, LLC Track: Marketing+Branding

4:00 PM - 4:45 PM	Rapid Ideation Workshop Stefan Mumaw , Director of Narrative Strategy , First Person Track: HOW-To

5:00 PM - 5:45 PM	Session details coming soon Debbie Millman , Host of Design Matters & Chair/Co-Founder of Masters in Branding Program , School of Visual Arts Track: Main Stage

6:00 PM - 8:00 PM	Opening Reception/Exhibit Hall Open Track:

Wednesday, October 20

7:30 AM - 6:30 PM	Registration Open Track:

8:00 AM - 9:00 AM	Breakfast & Exhibit Hall Open Track:

9:00 AM - 9:45 AM	Session details coming soon Bobby Martin , Founding Partner , Champions Design Track: Main Stage

10:00 AM - 10:45 AM	Bless His Heart: Overcoming the odds Chris Thomas , Founder , Yonder Track: Leadership

10:00 AM - 10:45 AM	Why You Need a Genuine Personality Brand: How to Stand out in a Sea of Sameness and a World of Duplicates Danielle Hughes , Chief Personality Officer , More Than Words Marketing Track: Career+Talent

10:00 AM - 10:45 AM	The Future is How You Build It Tori Baisden , Creative Director, Designer, and Partner , Utendahl Creative Track: Dieline

10:00 AM - 10:45 AM	How to be a creative and resilient leader Rania Svoronou , Design Director , IBM iX Track: HOW-To

10:00 AM - 11:45 AM	Download & Deliver Terri Trespicio , Speaker and Brand Advisor , Terri Trespicio, LLC Track: HOW-To

11:00 AM - 11:45 AM	Talking with the Future: The Now, the New, and the Future of Voice Design Jennifer Heape , CCO & Co-Founder , Vixen Labs Track: Experience Design

11:00 AM - 11:45 AM	How To Get Buy-In Even When People Aren’t Buying It Michael Roderick , , Track: Marketing+Branding

11:00 AM - 11:45 AM	Session details coming soon Adey Efrem , , Track: Dieline

11:00 AM - 11:45 AM	Session details coming soon Justin Ahrens , Chief Evangelist , Rule29 Track: Design+Creativity

12:00 PM - 1:30 PM	Lunch On Your Own Track:

12:00 PM - 4:00 PM	Exhibit Hall Open Track:

1:45 PM - 2:15 PM	Session details coming soon Track: Main Stage

2:15 PM - 3:00 PM	Session details coming soon Track: Main Stage

3:15 PM - 4:00 PM	From Righteous to Wretched: 2021 Logo Trends Bill Gardner , Owner and President , Gardner Design Track: Design+Creativity

3:15 PM - 4:00 PM	Design Activism from an Unlikely Activist Ti Chang , Co-founder / VP of Design , CRAVE Track: Leadership

3:15 PM - 4:00 PM	Session details coming soon Mike Abbink , Executive Creative Director , IBM Brand Experience & Design Track: Experience Design

3:15 PM - 4:00 PM	Session details coming soon Jess Zimmer , , Track: Dieline

3:15 PM - 4:00 PM	How to Create an About Page or LinkedIn Bio that Attracts Danielle Hughes , Chief Personality Officer , More Than Words Marketing Track: HOW-To

4:15 PM - 5:00 PM	Session details coming soon Track: Design+Creativity

4:15 PM - 5:00 PM	Session details coming soon Track: Leadership

4:15 PM - 5:00 PM	Plug into your values to recharge from burnout and superpower your efforts Cass McCrory , Marketing Strategist , Track: Career+Talent

4:15 PM - 5:00 PM	Session details coming soon -Sponsored by inMotionNow Track: Tools+Resources

4:15 PM - 5:00 PM	Session details coming soon Hamish Campbell , VP Executive Creative Director , Pearlfisher Track: Dieline

5:15 PM - 6:00 PM	Session details coming soon Robyn Kanner , , Track: Main Stage

7:00 PM - 8:30 PM	Networking Reception/Exhibit Hall Open Track:

8:30 PM - 11:00 PM	HOW Party Track:

Thursday, October 21

7:30 AM - 3:00 PM	Registration Open Track:

8:00 AM - 9:00 AM	Breakfast & Exhibit Hall Open Track:

9:00 AM - 9:45 AM	Session details coming soon Andrew Gibbs , Founder , Dieline Track: Main Stage

10:00 AM - 10:45 AM	The Art of Growth Design at Netflix Fonz Morris , Lead Product Designer , Track: Experience Design

10:00 AM - 10:45 AM	Noise: Learning To Deal With Chaos To Drive Creativity Stefan Mumaw , Director of Narrative Strategy , First Person Track: Design+Creativity

10:00 AM - 10:45 AM	Session details coming soon Track: Leadership

10:00 AM - 10:45 AM	Every presentation is a conversation and every conversation is a presentation Eleanor Handley , Executive Coach & Communications Specialist , Track: Career+Talent

10:00 AM - 10:45 AM	Up your opens and opt-ins with scroll-stopping subject lines, headlines, and titles Lisa Mullis , Principal + Creative Director , Paraphrase Communications Track: HOW-To

11:00 AM - 11:45 AM	Tighten the Box, Embiggen the Idea Tug McTighe , Executive Creative Director , DEG, a Merkle Company Track: Design+Creativity

11:00 AM - 11:45 AM	Session details coming soon Chris Thomas , Founder , Yonder Track: Marketing+Branding

11:00 AM - 11:45 AM	Inclusive, Accessible Principles from the Warren Presidential Design Team, to Yours Raquel Breternitz , Design Leader + Strategist , Track: Experience Design

11:00 AM - 11:45 AM	Session details coming soon Track: Dieline

11:00 AM - 11:45 AM	The Art of Creating - The Science of Selling Travis Keith , Account Director , Column Five Media Track: Design+Creativity

12:00 PM - 1:30 PM	Lunch On Your Own & Exhibit Hall Open Track:

1:30 PM - 2:15 PM	Doodle or Die Gary Kopervas , , Track: Design+Creativity

1:30 PM - 2:15 PM	Session details coming soon Track: Design+Creativity

1:30 PM - 2:15 PM	Session details coming soon Cate Luzio , Founder and CEO , Luminary Track: Career+Talent

1:30 PM - 2:15 PM	Session details coming soon Track: Dieline

1:30 PM - 2:15 PM	How to Build Inclusive Design Experiences Fonz Morris , Lead Product Designer , Track: HOW-To

2:30 PM - 2:45 PM	HOW Wrap-up with Amy Conover Track: Main Stage

2:45 PM - 3:00 PM	Session details coming soon Track: Main Stage

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Keith Smith

Manager of Creative Services

Pacific Communications-Allergan

Keith (aka Smitcat) manages Pacific Communications’ creative digital assets (online and locally), design/production Studio, technology updates (Mac/PC) and art/photographic archives. He developed and monitors an efficient design/production workflow system that helps his staff create the highest quality print/web/interactive deliverables. In short, he provides the agency’s creative staff with all the tools, assets and support necessary create award-winning sales/marketing materials.

Keith’s super power? He wears the Magical Cloak of Comfortability. An invisible aura that surrounds those in his immediate vicinity, allowing them to feel at PEACE, get REAL and be PRESENT in the moment.

“HOW is FAMILY! I’ve attended for over 20 years and the main reason is to connect with my people in the Design Community. From HOWies to newbies, speakers to attendees, I enjoy engaging with everyone during this annual event.”

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2021 PROGRAM

Monday, October 18

Tuesday, October 19

Duncan Wardle , Founder , iD8 & innov8

Terri Trespicio , Speaker and Brand Advisor , Terri Trespicio, LLC

Patty Lennon , ,

Stephen Gates , SVP Omni-channel product design , WW

Adam Cutler , IBM Distinguished Designer, AI Design , IBM Design Program Office

Angelia McFarland , ,

Michael Roderick , ,

Jenn Lederer , ,

Nicole Watson , Director of Marketing , Crown Laboratories

Cass McCrory , Marketing Strategist ,

Kim Vandrilla , Head of Brand & Creative , Clorox

Terri Trespicio , Speaker and Brand Advisor , Terri Trespicio, LLC

Stefan Mumaw , Director of Narrative Strategy , First Person

Debbie Millman , Host of Design Matters & Chair/Co-Founder of Masters in Branding Program , School of Visual Arts

Wednesday, October 20

Bobby Martin , Founding Partner , Champions Design

Chris Thomas , Founder , Yonder

Danielle Hughes , Chief Personality Officer , More Than Words Marketing

Tori Baisden , Creative Director, Designer, and Partner , Utendahl Creative

Rania Svoronou , Design Director , IBM iX

Terri Trespicio , Speaker and Brand Advisor , Terri Trespicio, LLC

Jennifer Heape , CCO & Co-Founder , Vixen Labs

Michael Roderick , ,

Adey Efrem , ,

Justin Ahrens , Chief Evangelist , Rule29

Bill Gardner , Owner and President , Gardner Design

Ti Chang , Co-founder / VP of Design , CRAVE

Mike Abbink , Executive Creative Director , IBM Brand Experience & Design

Jess Zimmer , ,

Danielle Hughes , Chief Personality Officer , More Than Words Marketing

Cass McCrory , Marketing Strategist ,

Hamish Campbell , VP Executive Creative Director , Pearlfisher

Robyn Kanner , ,

Thursday, October 21

Andrew Gibbs , Founder , Dieline

Fonz Morris , Lead Product Designer ,

Stefan Mumaw , Director of Narrative Strategy , First Person

Eleanor Handley , Executive Coach & Communications Specialist ,

Lisa Mullis , Principal + Creative Director , Paraphrase Communications

Tug McTighe , Executive Creative Director , DEG, a Merkle Company

Chris Thomas , Founder , Yonder

Raquel Breternitz , Design Leader + Strategist ,

Travis Keith , Account Director , Column Five Media

Gary Kopervas , ,

Cate Luzio , Founder and CEO , Luminary

Fonz Morris , Lead Product Designer ,

Connect with the HOW Community on Social Media!