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2021 PROGRAM

Day All

Monday, October 18
Tuesday, October 19
Wednesday, October 20
Thursday, October 21

Track All

Career+Talent
Design+Creativity
Dieline
Experience Design
HOW-To
Leadership
Main Stage
Marketing+Branding
Tools+Resources

Monday, October 18

3:00 PM - 8:00 PM	Registration Opens Track:

Tuesday, October 19

7:00 AM - 6:30 PM	Registration Open Track:

8:00 AM - 9:00 AM	Breakfast Track:

9:00 AM - 10:30 AM	Download and Deliver Terri Trespicio , Speaker and Brand Advisor , Terri Trespicio, LLC Track: HOW-To

9:00 AM - 12:00 PM	The Theory of Creativity™ C=ME2 (creativity = me empowered) Duncan Wardel , Founder , iD8 & innov8 Track: HOW-To

10:45 AM - 12:00 PM	Session details coming soon Track: HOW-To

12:00 PM - 1:00 PM	Lunch On Your Own Track:

1:15 PM - 1:45 PM	HOW Connection Track:

2:00 PM - 2:15 PM	Opening Remarks Track:

2:15 PM - 2:45 PM	Session details coming soon Emily Oberman , Award Winning Multidisciplinary Designer , Pentagram Track: Main Stage

3:00 PM - 3:45 PM	Session details coming soon Track: Design+Creativity

3:00 PM - 3:45 PM	Session details coming soon Stephen Gates , SVP Omni-channel product design , WW Track: Leadership

3:00 PM - 3:45 PM	Designing for AI: New Skills and Perspectives Adam Cutler , IBM Distinguished Designer, AI Design , IBM Design Program Office Track: Experience Design

3:00 PM - 3:45 PM	Session details coming soon Track: Marketing+Branding

3:00 PM - 3:45 PM	Session details coming soon Track: Tools+Resources

4:00 PM - 4:45 PM	Session details coming soon Track: Design+Creativity

4:00 PM - 4:45 PM	Session details coming soon Track: Leadership

4:00 PM - 4:45 PM	Session details coming soon Track: Career+Talent

4:00 PM - 4:45 PM	Session details coming soon Track: Marketing+Branding

4:00 PM - 4:45 PM	Session details coming soon Stefan Mumaw , Director of Narrative Strategy , First Person Track: HOW-To

5:00 PM - 5:45 PM	Session details coming soon Track: Main Stage

6:00 PM - 8:00 PM	Opening Reception/Exhibit Hall Open Track:

Wednesday, October 20

7:30 AM - 6:30 PM	Registration Open Track:

8:00 AM - 9:00 AM	Breakfast & Exhibit Hall Open Track:

9:00 AM - 9:45 AM	Session details coming soon Bobby Martin , Founding Partner , Champions Design Track: Main Stage

10:00 AM - 10:45 AM	Session details coming soon Track: Design+Creativity

10:00 AM - 10:45 AM	Bless His Heart: Overcoming the odds Chris Thomas , Founder , Yonder Track: Leadership

10:00 AM - 10:45 AM	Session details coming soon Track: Career+Talent

10:00 AM - 10:45 AM	Session details coming soon Track: Dieline

10:00 AM - 10:45 AM	Session details coming soon Rania Svoronou , Design Director , IBM iX Track: HOW-To

11:00 AM - 11:45 AM	Stop Asking For Permission: Why You Should Start Or Join a Creative Community. Here's HOW. Juan Villanueva , Type Designer , Monotype Track: Design+Creativity

11:00 AM - 11:45 AM	Talking with the Future: The Now, the New, and the Future of Voice Design Jennifer Heape , CCO & Co-Founder , Vixen Labs Track: Experience Design

11:00 AM - 11:45 AM	What Do You Do Terri Trespicio , Speaker and Brand Advisor , Terri Trespicio, LLC Track: Career+Talent

11:00 AM - 11:45 AM	Session details coming soon Track: Dieline

11:00 AM - 11:45 AM	Session details coming soon Justin Ahrens , Chief Evangelist , Rule29 Track: Design+Creativity

12:00 PM - 1:30 PM	Lunch On Your Own Track:

12:00 PM - 4:00 PM	Exhibit Hall Open Track:

1:45 PM - 2:15 PM	Session details coming soon Andrew Gibbs , Founder , Dieline Track: Main Stage

2:15 PM - 3:00 PM	Session details coming soon Debbie Millman , Host of Design Matters & Chair/Co-Founder of Masters in Branding Program , School of Visual Arts Track: Main Stage

3:15 PM - 4:00 PM	From Righteous to Wretched: 2021 Logo Trends Bill Gardner , Owner and President , Gardner Design Track: Design+Creativity

3:15 PM - 4:00 PM	Session details coming soon Ti Chang , Co-founder / VP of Design , CRAVE Track: Leadership

3:15 PM - 4:00 PM	Session details coming soon Mike Abbink , Executive Creative Director , IBM Brand Experience & Design Track: Experience Design

3:15 PM - 4:00 PM	Session details coming soon Track: Dieline

3:15 PM - 4:00 PM	Session details coming soon Track: HOW-To

4:15 PM - 5:00 PM	Session details coming soon Zipeng Zhu , Founder and Creative Director , Dazzle Studio Track: Design+Creativity

4:15 PM - 5:00 PM	Session details coming soon Track: Leadership

4:15 PM - 5:00 PM	Session details coming soon Track: Career+Talent

4:15 PM - 5:00 PM	Session details coming soon -Sponsored by inMotionNow Track: Tools+Resources

4:15 PM - 5:00 PM	Session details coming soon Track: Dieline

5:15 PM - 6:00 PM	Session details coming soon Track: Main Stage

7:00 PM - 8:30 PM	Networking Reception/Exhibit Hall Open Track:

8:30 PM - 11:00 PM	HOW Party Track:

Thursday, October 21

7:30 AM - 6:30 PM	Registration Open Track:

8:00 AM - 9:00 AM	Breakfast & Exhibit Hall Open Track:

9:00 AM - 9:45 AM	Session details coming soon Track: Main Stage

10:00 AM - 10:45 AM	The Art of Growth Design at Netflix Fonz Morris , Lead Product Designer , Track: Experience Design

10:00 AM - 10:45 AM	Session details coming soon Stefan Mumaw , Director of Narrative Strategy , First Person Track: Design+Creativity

10:00 AM - 10:45 AM	Session details coming soon Track: Leadership

10:00 AM - 10:45 AM	Every presentation is a conversation and every conversation is a presentation Eleanor Handley , Lead Trainer , GK Training and Communications Track: Career+Talent

10:00 AM - 10:45 AM	Up your opens and opt-ins with scroll-stopping subject lines, headlines, and titles Lisa Mullis , Principal + Creative Director , Paraphrase Communications Track: HOW-To

11:00 AM - 11:45 AM	Tighten the Box, Embiggen the Idea Tug McTighe , Executive Creative Director , DEG, a Merkle Company Track: Design+Creativity

11:00 AM - 11:45 AM	Session details coming soon Track: Marketing+Branding

11:00 AM - 11:45 AM	Session details coming soon Track: Experience Design

11:00 AM - 11:45 AM	Session details coming soon Track: Dieline

11:00 AM - 11:45 AM	The Art of Creating - The Science of Selling Travis Keith , Account Director , Column Five Media Track: Design+Creativity

12:00 PM - 1:30 PM	Lunch On Your Own & Exhibit Hall Open Track:

1:30 PM - 2:15 PM	Session details coming soon Track: Design+Creativity

1:30 PM - 2:15 PM	Session details coming soon Track: Design+Creativity

1:30 PM - 2:15 PM	Session details coming soon Track: Career+Talent

1:30 PM - 2:15 PM	Session details coming soon Track: Dieline

1:30 PM - 2:15 PM	How to Build Inclusive Design Experiences Fonz Morris , Lead Product Designer , Track: HOW-To

2:30 PM - 2:45 PM	HOW Wrap Up Track: Main Stage

2:45 PM - 3:00 PM	Session details coming soon Track: Main Stage

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Keith Smith

Manager of Creative Services

Pacific Communications-Allergan

Keith (aka Smitcat) manages Pacific Communications’ creative digital assets (online and locally), design/production Studio, technology updates (Mac/PC) and art/photographic archives. He developed and monitors an efficient design/production workflow system that helps his staff create the highest quality print/web/interactive deliverables. In short, he provides the agency’s creative staff with all the tools, assets and support necessary create award-winning sales/marketing materials.

Keith’s super power? He wears the Magical Cloak of Comfortability. An invisible aura that surrounds those in his immediate vicinity, allowing them to feel at PEACE, get REAL and be PRESENT in the moment.

“HOW is FAMILY! I’ve attended for over 20 years and the main reason is to connect with my people in the Design Community. From HOWies to newbies, speakers to attendees, I enjoy engaging with everyone during this annual event.”

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2021 PROGRAM

Monday, October 18

Tuesday, October 19

Terri Trespicio , Speaker and Brand Advisor , Terri Trespicio, LLC

Duncan Wardel , Founder , iD8 & innov8

Emily Oberman , Award Winning Multidisciplinary Designer , Pentagram

Stephen Gates , SVP Omni-channel product design , WW

Adam Cutler , IBM Distinguished Designer, AI Design , IBM Design Program Office

Stefan Mumaw , Director of Narrative Strategy , First Person

Wednesday, October 20

Bobby Martin , Founding Partner , Champions Design

Chris Thomas , Founder , Yonder

Rania Svoronou , Design Director , IBM iX

Juan Villanueva , Type Designer , Monotype

Jennifer Heape , CCO & Co-Founder , Vixen Labs

Terri Trespicio , Speaker and Brand Advisor , Terri Trespicio, LLC

Justin Ahrens , Chief Evangelist , Rule29

Andrew Gibbs , Founder , Dieline

Debbie Millman , Host of Design Matters & Chair/Co-Founder of Masters in Branding Program , School of Visual Arts

Bill Gardner , Owner and President , Gardner Design

Ti Chang , Co-founder / VP of Design , CRAVE

Mike Abbink , Executive Creative Director , IBM Brand Experience & Design

Zipeng Zhu , Founder and Creative Director , Dazzle Studio

Thursday, October 21

Fonz Morris , Lead Product Designer ,

Stefan Mumaw , Director of Narrative Strategy , First Person

Eleanor Handley , Lead Trainer , GK Training and Communications

Lisa Mullis , Principal + Creative Director , Paraphrase Communications

Tug McTighe , Executive Creative Director , DEG, a Merkle Company

Travis Keith , Account Director , Column Five Media

Fonz Morris , Lead Product Designer ,

Connect with the HOW Community on Social Media!