HOW Design Live 2022 Program

All
  • Saturday, May 21
  • Sunday, May 22
  • Monday, May 23
  • Tuesday, May 24
All
  • Career+Talent
  • Design+Creativity
  • Dieline
  • Experience Design
  • HOW-To
  • Leadership
  • Main Stage
  • Marketing+Branding
  • Networking/Lunch/Other opportunities
  • Tools+Resources

Saturday, May 21

2:00 PM - 5:00 PM

Registration Open

Greg Larkin , , Bowery 315

Track:

Sunday, May 22

7:00 AM - 6:30 PM

Registration Open

Track:
8:00 AM - 9:00 AM

Continental Breakfast

Track: Networking/Lunch/Other opportunities
9:00 AM - 10:30 AM

Understanding Your Imposter Syndrome

Stephen Gates , Global Digital Design Leader , The Crazy One

Track: Main Stage
10:45 AM - 12:00 PM

2 Days at a Time: How to Build Resilience Without Burning Out

Krishna Pendyala , Founder & Chief Empowerment Officer , ChoiceLadder Institute

Track: HOW-To
10:45 AM - 12:00 PM

Download & Deliver: HOW-To Wrap Up Your HOW Design Live Experience And Present Key Takeaways To Your Team

Terri Trespicio , Speaker and Brand Advisor , Terri Trespicio, LLC

Track: HOW-To
10:45 AM - 12:00 PM

The 60-Second Hero’s Journey: How to Tell Impactful Brand Stories in One Minute or Less

Kevin Rogers , Founder , Kevin Rogers Inc dba Copy Chief

Track: HOW-To
10:45 AM - 12:00 PM

30 Solutions in 30 Minutes: How to Spark Endless Ideas About How You Serve

Michael Roderick , CEO , Small Pond Enterprise

Track: HOW-To
12:00 PM - 1:00 PM

Lunch on Your Own

Track: Networking/Lunch/Other opportunities
1:15 PM - 1:45 PM

HOW Connection

Stefan Mumaw , Director of Narrative Strategy , First Person

Track:
2:00 PM - 2:15 PM

Opening Remarks

Amy Conover , HOW Design Live Brand Director ,

Track: Main Stage
2:15 PM - 2:45 PM

Unfollow Your Passion: How to Reconnect in the Age of Resignation

Terri Trespicio , Speaker and Brand Advisor , Terri Trespicio, LLC

Track: Main Stage
3:00 PM - 3:45 PM

From Google Sheet to Democratized Mentorship

Felix Lee , Co-Founder , ADPList

Stephen Gates , Global Digital Design Leader , The Crazy One

Track: Leadership
3:00 PM - 3:45 PM

Designing for AI: New Skills and Perspectives

Adam Cutler , IBM Distinguished Designer, AI Design , IBM Design Program Office

Track: Experience Design
3:00 PM - 3:45 PM

Entrepreneurial Brand Thinking 2.0

Julia Beardwood , Founding Partner , Beardwood&Co.

Track: Marketing+Branding
3:00 PM - 3:45 PM

Reach Out and Touch: The Joy of the Physical in the Digital Age

Vicki Strull , Design Strategist ,

Track: Tools+Resources
3:00 PM - 3:45 PM

Up Your Opens and Opt-Ins With Scroll-Stopping Subject Lines, Headlines, and Titles

Lisa Mullis , Principal + Creative Director , Paraphrase Communications

Track: HOW-To
4:00 PM - 4:45 PM

Plug Into Your Values to Recharge From Burnout and Superpower Your Efforts

Cass McCrory , Owner , Capra Strategy

Track: Design+Creativity
4:00 PM - 4:45 PM

Inspiring a Purpose Driven Creative Culture

Chris Russell , , Hallmark Cards

Kristi Heeney-Janiak , , Hallmark Cards

Track: Tools+Resources
4:00 PM - 4:45 PM

How To Be A Creative And Resilient Leader

Rania Svoronou , Executive Design Director , IBM iX

Track: HOW-ToBreakout
4:00 PM - 4:45 PM

For all Brandkind: How to authentically show up personally, as a leader, and in your brand.

Justin Ahrens , Chief Evangelist , Rule29

Track: Design+Creativity
4:00 PM - 4:45 PM

How to Get Buy-in Even When People Aren’t Buying It

Michael Roderick , CEO , Small Pond Enterprise

Track: Marketing+Branding
5:00 PM - 5:45 PM

Building Brand Loyalty & Memorable Experiences

Johnny Cupcakes , CEO/Owner , Johnny Cupcakes, Inc.

Track: Main Stage
5:45 PM - 7:15 PM

Opening Reception / Exhibit Hall Opening

Track: Networking/Lunch/Other opportunities

Monday, May 23

7:30 AM - 6:30 PM

Registration Open

Track:
8:00 AM - 9:00 AM

Speed Coaching

Track: Networking/Lunch/Other opportunities
8:00 AM - 9:00 PM

Continental Breakfast and Expo

Track: Networking/Lunch/Other opportunities
9:00 AM - 9:45 AM

Roxane Gay and Ashley C. Ford in Conversation

Ashley Ford , Writer ,

Roxane Gay , Author/Film & Television Writer ,

Track: Main Stage
10:00 AM - 10:45 AM

Daring to Feel: Harnessing Feelings to Create New Product Experiences

Ti Chang , Co-Founder / CDO , CRAVE

Track: Leadership
10:00 AM - 10:45 AM

Do You Think Like a Breadwinner?

Jennifer Barrett , Head of Content , Fidelity Investments

Lisa Mullis , Principal + Creative Director , Paraphrase Communications

Track: Career+Talent
10:00 AM - 10:45 AM

Better Than a Goldfish: How to Command—and Keep—Attention Across All Your Communications

Sara Morgan , Product Marketing Manager , Dell Technologies

Track: HOW-To
10:00 AM - 10:45 AM

Design Is a Collaborative Act: Tools for Building a Creative Community

Juan Villanueva , Type Designer , Monotype

Track: Design+Creativity
11:00 AM - 11:45 AM

Meaningful Innovation For Hybrid Experiences and Metaverse

Elena Corchero , Director of Emerging Tech , Dow Jones

Track: Experience Design
11:00 AM - 11:45 AM

Act Like You Own the Place: How to Triple Your Value as a Creative Employee by Thinking Like an Entrepreneur

Kevin Rogers , Founder , Kevin Rogers Inc dba Copy Chief

Track: Career+Talent
11:00 AM - 11:45 AM

Celebrating the & in M&M’S

Kristie Malivindi , Design Director , Jones Knowles Ritchie

Track: Dieline
11:00 AM - 11:45 AM

Math vs Magic: The Power of Marketing is in the Creative

Kevin Williams , Chief Customer Officer , Lytho

Molly Clark , Marketing Manager , inMotionNow

Track: Tools+Resources
11:00 AM - 11:45 AM

Hatching a Plan: How a Century-Old Media Company Designed a New Streaming Service for the Ages

Daniel Dörnemann , Executive Creative Director , loyalkaspar

Jason Holzman , Senior Vice President and Head of Creative, Direct-to-Consumer , NBCUniversal

Track: Marketing+Branding
12:00 PM - 1:00 PM

HOW Table Talks

Track: Networking/Lunch/Other opportunities
12:00 PM - 1:30 PM

Lunch on Your Own + Expo

Track: Networking/Lunch/Other opportunities
12:00 PM - 4:00 PM

Expo Open

Track:
1:45 PM - 2:15 PM

Morcos Key a Practice

Wael Morcos , Partner , Morcos Key

Jon Key , Partner , Morcos Key

Track: Main Stage
2:15 PM - 3:00 PM

Mighty, Meaty, Oscar Mayer. Crafting a world beyond wieners

Molly Rowan-Hamilton , Strategy Director , BrandOpus

Paul Taylor , Chief Creative Officer & Founding Partner , BrandOpus

Track: Main Stage
3:15 PM - 4:00 PM

Noise: Learning to Deal With Chaos to Drive Creativity

Stefan Mumaw , Director of Narrative Strategy , First Person

Track: Design+Creativity
3:15 PM - 4:00 PM

Growth Design: Where Design and Business Intersect

Fonz Morris , Lead Product Designer , Netflix

Track: Experience Design
3:15 PM - 4:00 PM

Going All-in to Stand Out: Reinventing Oikos to Breakthrough the Boredom

Sarah Williams , Partner, Chief Creative Officer , BEARDWOOD&CO

Lauren Koprowski Bodner , Creative Director, Brand Design Strategy , Danone North America

Track: Marketing+Branding
3:15 PM - 4:00 PM

Unleash the Power of LinkedIn

Beth Granger , CEO , Beth Granger Consulting

Track: HOW-To
3:15 PM - 4:00 PM

Unicorns, Yetis, Authentic Leaders, and Other Mythical Creatures

Chris Thomas , Founder , Yonder Agency

Track: Leadership
4:15 PM - 5:00 PM

Designers Hold Power in Creating Equitable Futures

Jahan Mantin , Co-Founder , Project Inkblot

Boyuan Gao , Co-Founder , Project Inkblot

Track: Leadership
4:15 PM - 5:00 PM

Lost in Translation: How Marketing and Creative Teams Can Start Speaking the Same Language

Sara Morgan , Product Marketing Manager , Dell Technologies

Cass McCrory , Owner , Capra Strategy

Kim Vandrilla , Head of Brand & Creative DTC , Clorox

Terri Trespicio , Speaker and Brand Advisor , Terri Trespicio, LLC

Track: Marketing+Branding
4:15 PM - 5:00 PM

Why Qualitative Research Is Essential and the Cost of Not Doing It

Meena Kothandaraman , Experience Strategist , twig+fish

Track: HOW-To
4:15 PM - 5:00 PM

Tools + Resources

Karl Hill , , Dell Technologies

Track: Tools+Resources
5:00 PM - 5:30 PM

Dieline Awards

Track: Main Stage
5:30 PM - 6:00 PM

Always The Real Everything: A Design Manifesto for The Coca-Cola Company

Rapha Abreu , Global Vice President, Design , The Coca-Cola Company

Track: Main Stage
6:00 PM - 7:00 PM

Networking Reception in Exhibit Hall

Track: Networking/Lunch/Other opportunities
9:00 PM - 11:00 PM

HOW Party

Track: Networking/Lunch/Other opportunities

Tuesday, May 24

7:30 AM - 6:39 PM

Registration Open

Track:
8:00 AM - 9:00 AM

Continental Breakfast and Expo

Track: Networking/Lunch/Other opportunities
8:00 AM - 9:00 AM

HOW Table Talks

Track:
9:00 AM - 9:15 AM

PRINT Awards

Debbie Millman , Host of Design Matters & Chair/Co-Founder of Masters in Branding Program , School of Visual Arts

Track: Main Stage
9:15 AM - 9:45 AM

Main Stage

Debbie Millman , Host of Design Matters & Chair/Co-Founder of Masters in Branding Program , School of Visual Arts

Track: Main Stage
10:00 AM - 10:45 AM

Make Space for Magic at Work: How to Release Creative Blocks, Tap Inspiration, and Move Past Resistance Toward Your Best Work

Patty Lennon , Author, Keynote Speaker and Founder , The Receiving School

Track: Design+Creativity
10:00 AM - 10:45 AM

Talking With the Future: The Now, the New, and the Future of Voice Design

Jen Heape , CCO & Co-Founder , Vixen Labs

Track: Experience Design
10:00 AM - 10:45 AM

Your Presence and Your Personal Brand

Eleanor Handley , Executive Coach & Communications Specialist ,

Track: Career+Talent
10:00 AM - 10:45 AM

HOW-To Build an Inclusive Platform With UX Tips From Design at Netflix

Fonz Morris , Lead Product Designer , Netflix

Track: HOW-To
10:00 AM - 10:45 AM

Tighten the Box, Embiggen the Idea

Tug McTighe , VP, Executive Creative Director , Merkle Experience & Commerce, North America

Track: Design+Creativity
11:00 AM - 11:45 AM

Stop Using Hourly Rates

Travis Keith , Account Director , Column Five Media

Track: Design+Creativity
11:00 AM - 11:45 AM

Experience Design

Mike Abbink , Executive Creative Director , IBM Brand Experience & Design

Track: Experience Design
11:00 AM - 11:45 AM

Blindspots: How to Start Seeing—and Designing—a New and Inclusive Leadership

Deepa Purushothaman , Author, Leader, Speaker ,

Track: Career+Talent
11:00 AM - 11:45 AM

2022 Logo Trends: The Good, The Badass, and The Ugly

Bill Gardner , Owner , LogoLounge.com and Gardner Design

Track: Design+Creativity
11:00 AM - 11:45 AM

Rapid Ideation Workshop

Stefan Mumaw , Director of Narrative Strategy , First Person

Track: HOW-To
12:00 PM - 1:00 PM

Speech Coaching

Track: Networking/Lunch/Other opportunities
12:00 PM - 1:30 PM

Lunch on Your Own + Expo

Track: Networking/Lunch/Other opportunities
1:30 PM - 2:00 PM

Six Novembers

Robyn Kanner , Founder and Creative Director , Studio Gradients

Track: Main Stage
2:00 PM - 2:30 PM

Designers & Marketers Should Become Entrepreneurs

Ben Jenkins , , ONEFASTBUFFALO, WARSTIC

Christine Edgington , , ONEFASTBUFFALO, WARSTIC

Track: Main Stage
2:45 PM - 3:30 PM

Plucky! Overcoming Fear and Self-Doubt

Stephanie Voss , Creative Director / EGD , Katalyst Group Inc.

Track: Design+Creativity
2:45 PM - 3:30 PM

Why You Need a Genuine Personality Brand: How to Stand Out in a Sea of Sameness and a World of Duplicates

Danielle Hughes , Chief Personality Officer , More Than Words Marketing

Track: Career+Talent
2:45 PM - 3:30 PM

Finding My Center

Alex Center , Founder , CENTER

Track: Main Stage
2:45 PM - 3:30 PM

Brace for the Pace: Rethinking Your Tech Stack for What's Next

Kristen Diegert , Customer Success Manager , Wrike, a Citrix Company

Track: Tools+Resources
2:45 PM - 3:30 PM

The Creative Shit Show Podcast

Track: Design+Creativity
3:45 PM - 4:00 PM

HOW Wrap Up

Amy Conover , HOW Design Live Brand Director ,

Track: Main Stage
4:00 PM - 4:30 PM

Rainbow

Zipeng Zhu , Founder and Creative Director , Dazzle Studio

Track: Main Stage
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