Why Sponsor / Exhibit at HOW Design Live?

Each year, nearly 3,000 designers, marketers, and other creative professionals come to HOW Design Live to look for products and services that will help them solve design and marketing challenges, develop their skills, advance their careers and find inspiration to create amazing work. At HOW Design Live, your brand will be seen by thousands of the creative world’s most influential leaders, thinkers, and doers. Reach the A-List speakers, shot-calling attendees and thousands more who visit the conference annually.

83% of sponsors say HOW Design Live is a
must-exhibit show.

85% of attendees directly purchase or recommend the purchase of design products and services found in the HOW Design Live Exhibit Hall.

71% of attendees visited the exhibit hall to find new products and services.

74% of attendees found new products and services in the 2018 HOW Design Live Exhibit Hall.

64% of attendees say this is the ONLY design-related event they attend all year!

60% of our attendees are new to the conference every year, creating a fresh pipeline of new prospects.


If you want to sell your product or service to creative professionals, HOW Design Live is the perfect place to be, but there are also intangible benefits to being an exhibitor or sponsor:


  • Tell Your Story: Do your prospective customers really know who you are, understand the history of your company and why your products/services are the best solution for your daily challenges? Have they seen all of your new products? One-on-one conversations with our attendees are the best way to educate potential customers on why you’re the best choice for them.
  • Develop Trust: People buy from companies and brands they trust, and in today’s marketplace, that trust is more important than ever. It’s nearly impossible to build it through an e-mail or from a website—and many attendees have said that their purchasing decisions have been shaped by positive and meaningful interactions they’ve had in our Exhibit Hall..
  • Out of Sight, Out of Mind: The decision not to be present at a conference can sometimes be much more detrimental than you know. If you are a company that is unable to invest time or money in exhibiting, you risk getting squeezed by bigger brands. What message are you sending to the buying audience when your company is noticeably absent? There are many different and exciting ways to a part of HOW Design Live with or without a physical presence.

Sales Team

Jon McLoughlin
Senior Account Executive

Barbara Klus
Client Experience Manager

Register now for the opportunity to connect with thousands of attendees and vendors

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