Official 2018 Site to Launch September 2017—Make sure to check back!

Boston / April 30 – May 3 / 2018

HOW Marketing Live


Speakers Schedule

Welcome to the first HOW Marketing Live!

HOW Design Live is partnering with the American Marketing Association (AMA) to strengthen the collaboration between marketers and designers because the business challenges of today – and tomorrow – depend on it.

Customers don’t wait. They expect brands and organizations to be ready to help them wherever and whenever they need it. The use of technology and artificial intelligence are now norms in the realms of customer experience, marketing, and R&D. And the wealth of data makes it possible to evaluate a brand’s every move. Yet none of the technology matters if marketing and design aren’t moving in the same direction.

“Together, designers and marketers form the formidable team required to forge new pathways for brands and customers. The 1950s saw a powerful art director and copywriter team revolutionize advertising, and now we are ushering in a new era with AI that is changing everything – how we communicate, inspire, and work together. The HOW Design Live and American Marketing Association partnership ignites this combined force, showing designers and marketers how to combine their strengths in design thinking and strategy to define our future.”
—Jennifer Faris Severns, Chief Experience Officer, American Marketing Association


The HOW Marketing Live program will dive into the challenges that designers and marketers face together every day. A conference within a conference, designers and marketers attending HOW Marketing Live will…

  • Gain an understanding of how strategy drives key marketing decisions
  • Dive into metrics, ROI, and the use of data to optimize creative and drive results
  • Explore the use of marketing automation, social media, SEO, paid strategies, and content marketing to deliver integrated campaigns
  • Get exposure to the foundations of UI / UX design and the connection between digital and physical touchpoints to deliver memorable customer experiences
  • Discuss the implications of artificial intelligence on marketing and design
  • Build empathy for each other’s roles and recognize the value that designers and marketers each bring to the board room
  • Learn strategies for communicating and collaborating effectively with each other in an agile world


“We always try to stay ahead of the market to help designers navigate a changing environment. HOW Marketing Live is a perfect example of this. Every year we see more marketing professionals attending HOW Design Live as well as an increasing interest among our design attendees in sessions that blend design and marketing. The convergence of design and marketing is accelerating and we have a responsibility to our attendees to provide programming on skills and knowledge that advances their careers or better serve their clients.”
—Gary Lynch, Vice President/Group Show Director, HOW Events



HOW Marketing Live Conference Schedule

Monday, April 30

8:00 – 8:45 AM HOW Connection with Stefan Mumaw and Coffee Break
9:00 – 9:15 AM Opening Remarks  
9:15 – 10:00 AM Susan Cain
Co-Founder of Quiet Revolution and Bestselling Author
Opening Keynote: Quiet: How to Harness the Strengths of Introverts to Transform How We Work, Lead and Innovate
10:00 – 10:15 AM Break
10:15 – 11:00 AM Mona Patel
Motivate Design
The Tension Between Market and Design Research 
Grant Langston
CEO, eharmony
Marketing 101: Enhancing User Experience
11:00 – 11:15 AM Break
11:15 AM – 12:00 PM Jonathan Cleveland & Elizabeth Darragh
Bringing Designers and Marketers Together. i.e., Kill the Creative Brief and Start Talking 
Ali Schwanke
CEO, Marketing Strategist, SIMPLE STRAT
Vanity Metrics vs. Metrics That Matter & Effective Visual Representation
12:00 – 2:00 PM Lunch On Your Own
2:00 – 2:15 PM Jessica Tillyer
Managing Creative Director, SYPartners
Spark: Future (Of Design) Is Female
2:15 – 3:00 PM Dorothéa Bozicolona-Volpe
Digital Marketing Strategist
Keynote: 5 Social Media Strategies to Design Your Personal Brand
3:00 – 3:15 PM Break
3:15 – 4:00 PM Joe Belliotti
Building Brands Through the Power of Music
Allen Gannett
Metrics: The Role of Data in Creativity 
4:00 – 4:15 PM Break
4:15 – 5:00 PM Michael Solomon
Professor, Author, Consultant at Haub School of Business at Saint Joseph’s University
Walk a Mile in Your Customer’s Shoes: Designing for The Attention Economy
Kaivan Dave
Founder & CEO, GLYDER
Design for Advertising
5:00 – 5:15 PM Break
5:15 – 5:30 PM The Dieline Awards  
5:30 – 6:15 PM Brian Collins
Chief Creative Officer and Co-Founder, COLLINS
6:30 – 8:30 PM Opening Reception

Tuesday, May 1

7:00 AM Fun Run
8:00- 9:00 AM Coffee Break
9:00 – 9:15 AM Spark  
9:15 – 10:00 AM Nick Law
Vice Chairman + Global Chief Creative Officer, R/GA
10:00 – 10:15 AM Break
10:15 – 11:00 AM Aaron Keller
Founding Partner & Managing Principal, Capsule
Why – and How – to Marry Effective Marketing and Meaningful Design
Jessica Best
Director of Data-Driven Marketing, BARKLEY
Implications of Journey Mapping for Designers
11:00 – 11:15 AM Break
11:15 AM – 12:00 PM Douglas Spencer
President, Spencer Brenneman
From Gift Wrapper to Strategic Partner: How Creatives Can Shift the World’s Perception of Their Work
Ian Greenleigh
Author, Director of Marketing,
Content Marketing and Content Strategy
12:00 – 2:00 PM Lunch On Your Own
2:00 – 2:15 PM Jordan Schiller
CEO, Real Thread
Spark: A 3 Question Guide to Living A More Intentional Life
2:15 – 3:00 PM Dorie Clark
Adjunct Professor & Professional Speaker, Duke University’s Fuqua School of Business
3:00 – 3:15 PM Break
3:15 – 4:00 PM Dara Treseder
Chief Marketing Officer, GE Ventures
Adam Bianco
Chief Marketing Officer, TideSpin
Social Media Strategy
4:00 – 4:15 PM Break
4:15 – 5:00 PM HML Session Ian Greenleigh
Author, Director of Marketing,
Marketing & Design Processes: Alignment & Working Together Effectively
5:00 – 5:15 PM Break
5:15 – 5:30 PM Spark  
5:30 – 6:15 PM Sagi Haviv
Partner & Designer, Chermayeff & Geismar & Haviv
Keynote: Things I Learned from Ivan Chermayeff
6:30 – 7:30 PM Networking Reception

All sessions are subject to change