Official 2018 Site to Launch September 2017—Make sure to check back!

Boston / April 30 – May 3 / 2018

HOW Design Live Conference Schedule

HOW Marketing Live Schedule

Career Advancement Design Creativity How To  In House Tools and Resources

 

Monday, April 30

8:00 – 8:45 AM HOW Connection with Stefan Mumaw and Coffee Break
9:00 – 9:15 AM Opening Remarks
9:15 – 10:00 AM Susan Cain
Co-Founder of Quiet Revolution and Bestselling Author
Opening Keynote: Quiet: How to Harness the Strengths of Introverts to Transform How We Work, Lead and Innovate
10:00 – 10:15 AM Break
10:15 – 11:00 AM Sam Harrison 
Author, Coach, Speaker
Ten Things to Zap So You Can Zing!
Josh Higgins
Executive Creative Director, Facebook
Sorry About Your Wall – Crafting Culture
Dieline TrackTBA Dieline TrackTBA Tools and Resources TrackTools & Resources
11:00 – 11:15 AM Break
11:15 AM – 12:00 PM How-To TrackAyse Birsel
Co-founder and Creative Director, Birsel + Seck
Design the Life You Love
How-To TrackEmily Cohen
Consultant to Creative Professionals
Rock the Boat, Baby! The Art of Saying No
Vanessa Dewey
Lead in Creative and Development Experience, Mattel 
Play Into It – Finding Your Home InHouse
In-House TrackMichael Hendrix
Partner, IDEO
Branding Palmwood: A Cross-Cultural Strategy for Hope
Tools and Resources TrackTools & Resources
12:00 – 2:00 PM Lunch On Your Own
2:00 – 2:15 PM Jessica Tillyer
Managing Creative Director, SYPartners
Spark: Future (Of Design) Is Female
2:15 – 3:00 PM Dorothéa Bozicolona-Volpe
Digital Marketing Strategist
Keynote: 5 Social Media Strategies to Design Your Personal Brand
3:00 – 3:15 PM Break
3:15 – 4:00 PM How-To TrackEleanor Handley
GK Training & Communications
Habits that Hurt
Justin Ahrens
Rule 29
Designer Therapy: You are Not Alone
Dieline TrackTosh Hall
Global Executive Creative Director at Jones Knowles Ritchie
We Haven’t Changed, The World Has
Dieline TrackJoshua Breidenbach
Creative Director & Co-Founder of Rice Creative
Chi-An De Lao
Partner, Co-Founder & Creative Director of Rice Creative
Seeking the Unexpected
Tools and Resources TrackTools & Resources
4:00 – 4:15 PM Break
4:15 – 5:00 PM Meena Kothandaraman
Twig+Fish
Supporting Design: Using Research to Inspire Designers
How-To TrackAaron Irizarry
Head of Experience Infrastructure, Capital One
Critique and The Design Process: Facilitating Better Feedback
Josh Silverman
Design Producer, Twitter
What Persists: People, Process, and Performance
Dieline TrackSimon Endres
Co-founder/CCO at Red Antler
Opening Up New Experiences
Tools and Resources TrackTools & Resources
5:00 – 5:15 PM Break
5:15 – 5:30 PM The Dieline Awards
5:30 – 6:15 PM Brian Collins
Chief Creative Officer and Co-Founder, COLLINS
Keynote
6:30 – 8:30 PM Opening Reception

Tuesday, May 1

8:00- 9:00 AM Coffee Break
9:00 – 9:15 AM Spark
9:15 – 10:00 AM Nick Law
Vice Chairman + Global Chief Creative Officer, R/GA
Keynote
10:00 – 10:15 AM Break
10:15 – 11:00 AM Katie Lane 
Attorney & Negotiation Coach
Inspiration or Infringement: What’s What and How Can You Tell? 
Career Advancement TrackStephanie Pereira 
Head of Strategic Initiatives, Imprint Projects
Strategic Storytelling: Find Your Followers and Launch Your Creative Idea
Dieline TrackLauren Singer
CEO of The Simply Co. & Package Free Shop
Dieline TrackFernanda Amarante
The Hershey Company
Being the Kid in a Candy Store
Tools and Resources TrackTools & Resources
11:00 – 11:15 AM Break
11:15 AM – 12:00 PM Bill Gardner
Owner and President of Gardner Design – LogoLounge Report
A Complete Look at the Upcoming Year in Logo Trends: The Good the Bad and the WTF
Stephen Gates 
Global Head of Design at Citi, Designer, Brand Builder, Speaker and host of The Crazy One podcast
In-house Powerhouse: How to Build and Manage an Empowered In-house Creative Team
Career Advancement TrackMichael Janda
Partner and Chief Creative Officer at EKR
The Perfect Portfolio
In-House TrackMT Cassidy
Executive Creative Director, Futurebrand
The Evolution and Future of Brand Experience
Tools and Resources TrackTools & Resources
12:00 – 2:00 PM Lunch On Your Own
2:00 – 2:15 PM Jordan Schiller
CEO, Real Thread
Spark
2:15 – 3:00 PM Dorie Clark
Adjunct Professor & Professional Speaker, Duke University’s Fuqua School of Business
Keynote: Building Your Brand as a Creative Professional
3:00 – 3:15 PM Break
3:15 – 4:00 PM Stefen Mumaw
Creative Director at First Person
Designing Emotion: How to Use Design to Move People
How-To TrackBen Callahan
President, SparkBox
Nicole Torgersen
Creative Director, User Experience – Gap, Inc
Teresa Aguilera
Senior Visual Designer, User Experience – Gap, Inc
The Story of Stitch – Gap’s Design System
Dieline TrackPaul Foulkes-Arellano 
Head of Client Programmes at Precipice Design/A Plastic Planet
Material meanings: a changing future for plastic and retail
Dieline TrackDaniela Garza
Creative Director at Anagrama
Memorable Packaging
Tools and Resources TrackTools & Resources
4:00 – 4:15 PM Break
4:15 – 5:00 PM Career Advancement TrackIlise Benun
Marketing-Mentor.com
The Worst Negotiating Mistakes and How to Avoid Them
Career Advancement TrackDavid Sherwin & Mary Sherwin
Ask The Sherwins, LLC
We Make the Call: How Better Team Decision-Making Can Improve Design Quality
Joey Cofone
Co-Founder, Designer, & CEO, Baron Fig
F*ck Design
Dieline TrackTBA Tools and Resources TrackTools & Resources
5:00 – 5:15 PM Break
5:15 – 5:30 PM Spark
5:30 – 6:15 PM Sagi Haviv
Partner & Designer, Chermayeff & Geismar & Haviv
Keynote: Things I Learned from Ivan Chermayeff
6:30 – 7:30 PM Networking Reception

Wednesday, May 2

8:00- 9:00 AM Coffee Break
9:00 – 9:15 AM Spark
9:15 – 10:00 AM Daniel Pink 
#1 New York Times Bestselling Author
Keynote
10:00 – 10:15 AM Break
10:15 – 11:00 AM Rhonda Schaller
Director of Career & Professional Development and founder of the Meditation Incubator at Pratt Institute
Contemplative Inquiry: Mindfulness in the Design Studio
How-To TrackAmy Schwartz
Creative Director, Bright Bright Great
So You’re a Manager Now
Dieline TrackIsabelle Dahlborg Lidström 
Head of Experiences/Creative Director, Partner at Grow
Sustainable Packaging: Exploring Luxury in the Context of Tomorrow
Dieline TrackRyder Ripps 
Owner, OKFocus
Is Your Label F#%$ing Trash?
Tools and Resources TrackTools & Resources
11:00 – 11:15 AM Break
11:15 AM – 12:00 PM How-To TrackKris Sowersby
TBA
Jeff Greenspan 
Artist, Activist; Founder, MeetSideProject.com
How to Work in Advertising with a Clean(er?) Conscience
Career Advancement TrackAnde La Monica
Executive Creative Director & Global Brand Strategist
Personal Strategies for Creative Leadership (Vol 2)
In-House TrackSilas Amos
Creative Director and Strategist
New Game, New Rules, New Toys
Tools and Resources TrackTools & Resources
12:00 – 2:00 PM Lunch On Your Own
2:00 – 2:15 PM Spark      
2:15 – 3:00 PM Giorgia Lupi
Co-Founder, Accurat
Keynote
3:00 – 3:15 PM Break
3:15 – 4:00 PM How-To TrackTerri Trespecio
Writer, Branding Pro, and co-founder of Lights Camera Expert, LLC
Stand Up: How to Advocate for Your Ideas, Leave an Impression, and Make People Laugh (even if you’re not funny)
How-To TrackChris Hyde
Principal, Cipher Creative Group
Designing with Real Time Data
Dieline TrackCato Hunt
Director at Space Doctors
Building Synaesthetic Brands; Sensory Semiotics and the Art of Meaning Making
Dieline TrackHamish Campbell
Creative Director at Pearlfisher
Who Cares About Packaging Anymore?
Tools and Resources TrackTools & Resources
4:00 – 4:15 PM Break
4:15 – 5:00 PM How-To TrackDevin O’Bryan
Designer-Educator with IBM
Open for Business: Vulnerability in the Workplace
Jacquelyn DeJesu
Founder and CEO of DEEJAYZOO –  Inventor of SHHHOWERCAP
Never Settle
Career Advancement TrackDan Rhatigan
Senior Manager, Adobe Type
♥ Your Type; ♥ Your Text
Dieline TrackScott Swartz
Vice President – Target Creative
The Brand Is Just the Beginning
Tools and Resources TrackTools & Resources
5:00 – 5:15 PM Break
5:15 – 5:30 PM Spark
5:30 – 6:15 PM James Sommerville
VP of Global Design, The Coca-Cola Company
Keynote
9:00 – 11:00 PM Closing Party

Thursday, May 3

8:00- 9:00 AM Coffee Break
9:00 – 9:45 AM Adam J. Kurtz
Illustrator
Keynote
10:00 – 10:15 AM Break
10:00 – 10:45 AM TBA Career Advancement TrackMackey Saturday
Principal at Chermayeff & Geismar & Haviv
Is It Time For a Revolution? The Art, Science, and Emotions of Rebranding
Christine Mau
Strategic Branding and Design Expert – Medline Industries, Inc
In-House TrackLeland Maschmeyer
Chief Creative Officer, Chobani
The Story Behind Chobani’s Brand Relaunch
Tools and Resources TrackTools & Resources
10:45 – 11:00 AM Break
11:00 – 11:45 AM Bruce Kennett
Designer + Author
W. A. Dwiggins: A Life in Design
How-To TrackReginé Gilbert
User Experience Designer
Approaching Design with Accessibility in Mind
Val Head
Design Evangelist of UX Innovation at Adobe
Designing a New Reality: Chatbots, VR & Beyond
In-House TrackChantel Benson
Product Manager, Adobe Digital Imaging Team
TBA
Tools and Resources TrackTools & Resources
11:45 – 1:15 PM Lunch On Your Own
1:15 – 2:00PM Sarah RichWendy MacNaughton
Board of Directors, Project H + Girls Garage
Keynote: A Forgotten Female Legend of Graphic Design
2:00 – 2:15 PM Break
2:15 – 3:00PM Keynote TBA

HOW Marketing Live Conference Schedule

Monday, April 30

  TRACK 1 TRACK 2
8:00 – 8:45 AM HOW Connection with Stefan Mumaw and Coffee Break
9:00 – 9:15 AM Opening Remarks  
9:15 – 10:00 AM Susan Cain
Co-Founder of Quiet Revolution and Bestselling Author
Opening Keynote: Quiet: How to Harness the Strengths of Introverts to Transform How We Work, Lead and Innovate
10:00 – 10:15 AM Break
10:15 – 11:00 AM Mona Patel
Motivate Design
The Tension Between Market and Design Research 
Grant Langston
CEO, eharmony
Marketing 101: Enhancing User Experience
11:00 – 11:15 AM Break
11:15 AM – 12:00 PM Jonathan Cleveland & Elizabeth Darragh
Sensitech
Bringing Designers and Marketers Together. i.e., Kill the Creative Brief and Start Talking 
Ali Schwanke
CEO, Marketing Strategist, SIMPLE STRAT
Vanity Metrics vs. Metrics That Matter & Effective Visual Representation
12:00 – 2:00 PM Lunch On Your Own
2:00 – 2:15 PM Jessica Tillyer
Managing Creative Director, SYPartners
Spark
2:15 – 3:00 PM Dorothéa Bozicolona-Volpe
Digital Marketing Strategist
Keynote: 5 Social Media Strategies to Design Your Personal Brand
3:00 – 3:15 PM Break
3:15 – 4:00 PM Joe Belliotti
Founder, NOISEGATE
Building Brands Through the Power of Music
Allen Gannett
Founder & CEO, TRACKMAVEN
Metrics: The Role of Data in Creativity 
4:00 – 4:15 PM Break
4:15 – 5:00 PM Michael Solomon
Professor, Author, Consultant at Haub School of Business at Saint Joseph’s University
Walk a Mile in Your Customer’s Shoes: Designing for The Attention Economy
Kaivan Dave
Founder & CEO, GLYDER
Design for Advertising
5:00 – 5:15 PM Break
5:15 – 5:30 PM The Dieline Awards  
5:30 – 6:15 PM Brian Collins
Chief Creative Officer and Co-Founder, COLLINS
Keynote
6:30 – 8:30 PM Opening Reception

Tuesday, May 1

   TRACK 1 TRACK 2
8:00- 9:00 AM Coffee Break
9:00 – 9:15 AM Spark  
9:15 – 10:00 AM Nick Law
Vice Chairman + Global Chief Creative Officer, R/GA
Keynote
10:00 – 10:15 AM Break
10:15 – 11:00 AM Aaron Keller
Founding Partner & Managing Principal, Capsule
Why – and How – to Marry Effective Marketing and Meaningful Design
Jessica Best
Director of Data-Driven Marketing, BARKLEY
Implications of Journey Mapping for Designers
11:00 – 11:15 AM Break
11:15 AM – 12:00 PM Douglas Spencer
President, Spencer Brenneman
From Gift Wrapper to Strategic Partner: How Creatives Can Shift the World’s Perception of Their Work
Ian Greenleigh
Author, Director of Marketing, data.world
Content Marketing and Content Strategy
12:00 – 2:00 PM Lunch On Your Own
2:00 – 2:15 PM Jordan Schiller
CEO, Real Thread
Spark
2:15 – 3:00 PM Dorie Clark
Adjunct Professor & Professional Speaker, Duke University’s Fuqua School of Business
Keynote
3:00 – 3:15 PM Break
3:15 – 4:00 PM Dara Treseder
Chief Marketing Officer, GE Ventures
TBA
Adam Bianco
Chief Marketing Officer, TideSpin
Social Media Strategy
4:00 – 4:15 PM Break
4:15 – 5:00 PM HML Session Ian Greenleigh
Author, Director of Marketing, data.world
Marketing & Design Processes: Alignment & Working Together Effectively
5:00 – 5:15 PM Break
5:15 – 5:30 PM Spark  
5:30 – 6:15 PM Sagi Haviv
Partner & Designer, Chermayeff & Geismar & Haviv
Keynote: Things I Learned from Ivan Chermayeff
6:30 – 7:30 PM Networking Reception

All sessions are subject to change