Official 2018 Site to Launch September 2017—Make sure to check back!

Save the Date:
May 7-10, 2019
Chicago

2018 HOW Design Live Conference Schedule

HOW Marketing Live Schedule Download the Mobile App

Career Advancement Design Creativity How To  In House Tools and Resources

 

Sunday, April 29

1:00 – 5:00 PM Registration
5:00 – 6:30 PM VIP Reception (Big Ticket Plus attendees only) – Room 203

Monday, April 30

7:00 AM – 6:30 PM Registration
8:00 – 8:45 AM HOW Connection with Stefan Mumaw and Coffee Break
8:00 AM – 5:30 PM Stock Photo Expo – Outside of Exhibit Hall A
9:00 – 9:15 AM Opening Remarks
9:15 – 10:00 AM Susan Cain
Co-Founder of Quiet Revolution and Bestselling Author
Opening Keynote: Quiet: How to Harness the Strengths of Introverts to Transform How We Work, Lead and Innovate
10:00 – 10:15 AM Break
10:15 – 11:00 AM Sam Harrison 
Author, Coach, Speaker
Ten Things to Zap So You Can Zing!
Josh Higgins
Executive Creative Director, Facebook
Sorry About Your Wall – Crafting Culture
In-House TrackChantel Benson
Product Manager, Adobe Digital Imaging Team
Benny Lee
Coca-Cola
How to Future-Proof Your Packaging Design Pipeline
In-House TrackJoy Bauer
Registered Dietitian & Best-Selling Author
Thomas Wilder
Creative Director, COLLINS
Design Makes Us Hungry
 
11:00 – 11:15 AM Break
11:15 AM – 12:00 PM How-To TrackAyse Birsel
Co-founder and Creative Director, Birsel + Seck
Design the Life You Love
How-To TrackEmily Cohen
Consultant to Creative Professionals
Rock the Boat, Baby! The Art of Saying No
Vanessa Dewey
Sr. Product Marketing Manager, Adobe
Play Into It – Finding Your Home InHouse
In-House TrackZach Hobbs
IDEO
Branding Palmwood: A Cross-Cultural Strategy for Hope
Tools and Resources TrackEddy Herty
National Creative Director, OUTFRONT Media
Consultative Selling – See email below…
12:00 – 2:00 PM Lunch On Your Own (Concessions will be available to purchase in Exhibit Hall B)
2:00 – 2:15 PM Jessica Tillyer
Managing Creative Director, SYPartners
Spark: Future (Of Design) Is Female
2:15 – 3:00 PM Dorothéa Bozicolona-Volpe
Digital Marketing Strategist
Keynote: 5 Social Media Strategies to Design Your Personal Brand
3:00 – 3:15 PM Break
3:15 – 4:00 PM How-To TrackEleanor Handley
GK Training & Communications
Habits that Hurt
Justin Ahrens
Rule 29
Designer Therapy: You are Not Alone
Dieline TrackTosh Hall
Global Executive Creative Director at Jones Knowles Ritchie
We Haven’t Changed, The World Has
Dieline TrackJoshua Breidenbach
Creative Director & Co-Founder of Rice Creative
Chi-An De Leo
Partner, Co-Founder & Creative Director of Rice Creative
Seeking the Unexpected
 
4:00 – 4:15 PM Break
4:15 – 5:00 PM Meena Kothandaraman
Twig+Fish
Supporting Design: Using Research to Inspire Designers
How-To TrackAaron Irizarry
Head of Experience Infrastructure, Capital One
Critique and The Design Process: Facilitating Better Feedback
Josh Silverman
Design Producer, Twitter
What Persists: People, Process, and Performance
Dieline TrackSimon Endres
Co-founder/CCO at Red Antler
Opening Up New Experiences
Tools and Resources TrackAaron Mallory
Account Executive, Esko
Michael Naughton
Esko
“You Spin Me Right Round, Baby” – Designing in 3D
5:00 – 5:15 PM Break
5:15 – 5:30 PM The Dieline Awards
5:30 – 6:15 PM Brian Collins
Chief Creative Officer and Co-Founder, COLLINS
Keynote: Into the Unknown
6:30 – 8:30 PM Opening Reception

Tuesday, May 1

7:30 AM – 6:30 PM Registration
8:00 – 9:00 AM Breakfast (Exhibit Hall B)
8:00 – 9:00 AM Speed CoachingSign Up Here
9:00 – 9:15 AM The HOW & PRINT Awards
9:15 – 10:00 AM Nick Law
Chief Creative Officer Publicis Groupe, President Publicis Communications
Keynote
10:00 – 10:15 AM Break
10:15 – 11:00 AM Career Advancement TrackIlise Benun
Marketing-Mentor.com
The Worst Negotiating Mistakes and How to Avoid Them
Career Advancement TrackStephanie Pereira 
Head of Strategic Initiatives, Imprint Projects
Strategic Storytelling: Find Your Followers and Launch Your Creative Idea
Dieline TrackJulia Beardwood
Founding Partner, Beardwood&Co.
Entrepreneurial Brand Thinking – What Entrepreneurs Do Differently to Blow Away the Big Guys
Dieline TrackFernanda Amarante
The Hershey Company
Being the Kid in a Candy Store: Creating Magic While Building Design-Driven Brands from the Inside
Tools and Resources TrackSteve Michaelis
Senior Solutions Engineer, Workfront
I Bet Your Process Sucks: 7 Ways to Hack Creative Workflow and Advance Your Career
11:00 – 11:15 AM Break
11:15 AM – 12:00 PM Bill Gardner
Owner and President of Gardner Design – LogoLounge Report
A Complete Look at the Upcoming Year in Logo Trends: The Good the Bad and the WTF
Stephen Gates 
Global Creative Director, Designer, Speaker and host of The Crazy One podcast
In-house Powerhouse: How to Build and Manage an Empowered In-house Creative Team
Career Advancement TrackMichael Janda
Author/Speaker/Business Coach, Burn Your Portfolio
Beyond the Portfolio
In-House TrackMT Cassidy
Executive Creative Director, Futurebrand
The Evolution and Future of Brand Experience
Tools and Resources TrackSabine Lenz
Founder, PaperSpecs.com
The 5 Hottest Print Design Trends of 2018
12:00 – 12:30 PM Stephen Gates
Global Creative Director, Designer, Speaker and host of The Crazy One podcast
In-house Design Therapy Session
12:00 – 2:00 PM Lunch On Your Own (Concessions will be available to purchase in Exhibit Hall B)
12:30 – 1:30 PM Speed CoachingSign Up Here
2:00 – 2:15 PM Marta Stiglin
Organizational Strategist & In-House Influencer, Stiglin Consulting
Spark: Shameless Self-Promotion
2:15 – 3:00 PM Dorie Clark
Adjunct Professor & Professional Speaker, Duke University’s Fuqua School of Business
Keynote: Building Your Brand as a Creative Professional
3:00 – 3:15 PM Break
3:15 – 4:00 PM Stefan Mumaw
Creative Director at First Person
Designing Emotion: How to Use Design to Move People
How-To TrackBen Callahan
President, SparkBox
Nicole Torgersen
Creative Director, User Experience – Gap, Inc
Teresa Aguilera
Senior Visual Designer, User Experience – Gap, Inc
The Story of Stitch – Gap’s Design System
Dieline TrackPaul Foulkes-Arellano 
Head of Client Programmes at Precipice Design/A Plastic Planet
Material meanings: a changing future for plastic and retail
Dieline TrackDaniela Garza
Creative Director at Anagrama
Memorable Packaging
 
4:00 – 4:15 PM Break
4:15 – 5:00 PM Katie Lane
Attorney & Negotiation Coach
Inspiration or Infringement: What’s What and How Can You Tell?
Career Advancement TrackDavid Sherwin & Mary Sherwin
Ask The Sherwins, LLC
We Make the Call: How Better Team Decision-Making Can Improve Design Quality
Joey Cofone
Co-Founder, Designer, & CEO, Baron Fig
F*ck Design
Dieline TrackSem Devillart
Cultural Analyst and Strategist, Harmony Labs
Branding in an Age of Information War
Tools and Resources TrackDiane Domeyer
Executive Director, The Creative Group
Top Business Trends Impacting Creative Teams: What You Need to Know to Get Ahead
5:00 – 5:15 PM Break
5:15 – 5:30 PM Tina Essmaker
Coach, writer, and Cofounder of The Great Discontent
Spark: The Great Contentment
5:30 – 6:15 PM Sagi Haviv
Partner & Designer, Chermayeff & Geismar & Haviv
Keynote: Things I Learned from Ivan Chermayeff
6:30 – 7:30 PM Networking Reception

Wednesday, May 2

7:15 – 8:00 AM Rhonda Schaller
Director of Career & Professional Development and founder of the Meditation Incubator at Pratt Institute
Mindfulness Activity – Room 207
8:00 – 9:00 AM Breakfast (Exhibit Hall B)
8:00 – 9:00 AM Table Topic Discussions
8:30 AM – 5:30 PM Registration
9:00 – 9:15 AM Alex Center
Designer and Founder, CENTER
Spark: Find Your Center
9:15 – 10:00 AM Daniel Pink 
#1 New York Times Bestselling Author
Keynote: The Scientific Secrets of Perfect Timing
10:00 – 10:15 AM Break
10:15 – 11:00 AM Rhonda Schaller
Director of Career & Professional Development and founder of the Meditation Incubator at Pratt Institute
Contemplative Inquiry: Mindfulness in the Design Studio
How-To TrackAmy Schwartz
Creative Director, Bright Bright Great
So You’re a Manager Now
Dieline TrackIsabelle Dahlborg Lidström 
Head of Experiences/Creative Director, Partner at Grow
Sustainable Packaging: Exploring Luxury in the Context of Tomorrow
Dieline TrackRyder Ripps 
Owner, OKFocus
Is Your Label F#%$ing Trash?
Tools and Resources TrackAthanasios Pozantzis
AKA Noseman
Cinema 4D for Designers: Toons, Typography and Motion Graphics
11:00 – 11:15 AM Break
11:15 AM – 12:00 PM How-To TrackKris Sowersby
Founder, Klim Type Foundry
Pure Untitled
Jeff Greenspan 
Artist, Activist; Founder, MeetSideProject.com
How to Work in Advertising with a Clean(er?) Conscience
Career Advancement TrackAnde La Monica
Executive Creative Director & Global Brand Strategist
Personal Strategies for Creative Leadership (Vol 2)
In-House TrackSilas Amos
Creative Director and Strategist
New Game, New Rules, New Toys
Collin Whitehead
Head of Brand Studio, Dropbox
Feel the Burnout?
12:00 – 2:00 PM Lunch On Your Own (Concessions will be available to purchase in Exhibit Hall B)
2:00 – 2:15 PM Robin Colangelo
Global Director of Creative Services, White & Case; Vice President, InSource
Spark: How a Rebrand Led to Cultural Disruption
2:15 – 3:00 PM Giorgia Lupi
Co-Founder, Accurat
Keynote: Data Humanism
3:00 – 3:15 PM Break
3:15 – 4:00 PM How-To TrackTerri Trespicio
Writer, Branding Pro, and co-founder of Lights Camera Expert, LLC
Stand Up: How to Advocate for Your Ideas, Leave an Impression, and Make People Laugh (even if you’re not funny)
How-To TrackChris Hyde
Principal, Cipher Creative Group
Vicki Strull
Design Strategist
Designing with Real Time Data
Dieline TrackCato Hunt
Director at Space Doctors
Building Synaesthetic Brands; Sensory Semiotics and the Art of Meaning Making
Dieline TrackHamish Campbell
Creative Director at Pearlfisher
Who Cares About Packaging Anymore?
Tools and Resources TrackOwen Fuller
General Manager, Lucidpress
In-house Creative Teams: 3 Secrets to Doubling Your Output in Half the Time
4:00 – 4:15 PM Break
4:15 – 5:00 PM How-To TrackDevin O’Bryan
Designer-Educator with IBM
Open for Business: Vulnerability in the Workplace
Jacquelyn DeJesu
Founder and CEO of DEEJAYZOO –  Inventor of SHHHOWERCAP
Never Settle
Career Advancement TrackDan Rhatigan
Senior Manager, Adobe Type
♥ Your Type; ♥ Your Text
Dieline TrackScott Swartz
Vice President – Target Creative
The Brand Is Just the Beginning
Tools and Resources TrackDorothéa Bozicolona-Volpe
Digital Marketing Strategist
Instagram Workshop
5:00 – 5:15 PM Break
5:15 – 5:30 PM John McWade
Senior Staff Instructor, LinkedIn
Spark: The Art We All Hope to Make: Advice for the Young Designer
5:30 – 6:15 PM James Sommerville
Chief Creative Officer and Design, Vanguard (Formerly Founder of ATTIK and VP Global Design, The Coca-Cola Company)
Keynote
9:00 – 11:00 PM Closing Party – Theme: “Boston T-Party” – wear your favorite T-shirt! Featuring an all-vinyl DJ set from Johnny Cupcakes’ personal record collection!

Thursday, May 3

7:15 – 8:00 AM Rhonda Schaller
Director of Career & Professional Development and founder of the Meditation Incubator at Pratt Institute
Mindfulness Activity – Room 207
8:00- 9:00 AM Breakfast (Exhibit Hall C)
8:30 AM – 2:30 PM Registration
9:00 – 9:45 AM Adam J. Kurtz
Illustrator
Keynote: Talking About Feelings: Personal Work for Fun (!!!) and Profit (???)
10:00 – 10:15 AM Break
10:00 – 10:45 AM How-To TrackPatrick McNeil
UX Architect + Author
Quick UX Research Methods
Career Advancement TrackMackey Saturday
Principal at Chermayeff & Geismar & Haviv
Is It Time For a Revolution? The Art, Science, and Emotions of Rebranding
Christine Mau
Sr. Brand Strategy Director, Medline Industries, Inc
Designers and Clients: Divided by a Common Language
In-House TrackLeland Maschmeyer
Chief Creative Officer, Chobani
The Story Behind Chobani’s Brand Relaunch
 
10:45 – 11:00 AM Break
11:00 – 11:45 AM Bruce Kennett
Designer + Author
W. A. Dwiggins: A Life in Design
How-To TrackReginé Gilbert
User Experience Designer
Approaching Design with Accessibility in Mind
Val Head
Design Evangelist of UX Innovation at Adobe
Designing a New Reality: Chatbots, VR & Beyond
In-House TrackAlison Gough
Senior US Analyst, Stylus
The Future of Flavour
 
11:45 – 1:15 PM Lunch On Your Own (Concessions will be available to purchase in Exhibit Hall C)
1:15 – 2:00PM Sarah Rich
Writer and Editor
Wendy MacNaughton
Illustrator and Graphic Journalist
Keynote: Discovering Cipe: Lessons in Creativity and Collaboration from Andy Warhol’s Favorite Art Director
2:00 – 2:15 PM Break
2:15 – 3:00PM Debbie Millman in Conversation with Chase Jarvis
Keynote: Design Matters Live

HOW Marketing Live Conference Schedule

Monday, April 30

  TRACK 1 TRACK 2
8:00 – 8:45 AM HOW Connection with Stefan Mumaw and Coffee Break
9:00 – 9:15 AM Opening Remarks  
9:15 – 10:00 AM Susan Cain
Co-Founder of Quiet Revolution and Bestselling Author
Opening Keynote: Quiet: How to Harness the Strengths of Introverts to Transform How We Work, Lead and Innovate
10:00 – 10:15 AM Break
10:15 – 11:00 AM Mona Patel
Motivate Design
When to Skip Design Research 
Grant Langston
CEO, eharmony
Putting Heart into Design for A Deeper, More Meaningful Experience
11:00 – 11:15 AM Break
11:15 AM – 12:00 PM Jonathan Cleveland & Elizabeth Darragh
Sensitech
Bringing Designers and Marketers Together. i.e., Kill the Creative Brief and Start Talking 
Ali Schwanke
CEO, Marketing Strategist, SIMPLE STRAT
Vanity Metrics vs. Metrics That Matter & Effective Visual Representation
12:00 – 2:00 PM Lunch On Your Own (Concessions will be available to purchase in Exhibit Hall B)
2:00 – 2:15 PM Jessica Tillyer
Managing Creative Director, SYPartners
Spark: Future (Of Design) Is Female
2:15 – 3:00 PM Dorothéa Bozicolona-Volpe
Digital Marketing Strategist
Keynote: 5 Social Media Strategies to Design Your Personal Brand
3:00 – 3:15 PM Break
3:15 – 4:00 PM Joe Belliotti
Founder, NOISEGATE
Building Brands Through the Power of Music
Allen Gannett
Founder & CEO, TRACKMAVEN
Metrics: The Role of Data in Creativity 
4:00 – 4:15 PM Break
4:15 – 5:00 PM Michael Solomon
Professor, Author, Consultant at Haub School of Business at Saint Joseph’s University
Walk a Mile in Your Customer’s Shoes: Designing for The Attention Economy
Kaivan Dave
Founder & CEO, GLYDER
Design for Advertising
5:00 – 5:15 PM Break
5:15 – 5:30 PM The Dieline Awards  
5:30 – 6:15 PM Brian Collins
Chief Creative Officer and Co-Founder, COLLINS
Keynote
6:30 – 8:30 PM Opening Reception

Tuesday, May 1

   TRACK 1 TRACK 2
8:00- 9:00 AM Breakfast (Exhibit Hall B)
9:00 – 9:15 AM The HOW & PRINT Awards
9:15 – 10:00 AM Nick Law
Chief Creative Officer Publicis Groupe, President Publicis Communications
Keynote
10:00 – 10:15 AM Break
10:15 – 11:00 AM Aaron Keller
Founding Partner & Managing Principal, Capsule
Why – and How – to Marry Effective Marketing and Meaningful Design
Jessica Best
Director of Data-Driven Marketing, BARKLEY
Implications of Journey Mapping for Designers
11:00 – 11:15 AM Break
11:15 AM – 12:00 PM Douglas Spencer
President, Spencer Brenneman
From Gift Wrapper to Strategic Partner: How Creatives Can Shift the World’s Perception of Their Work
Ian Greenleigh
Author, Director of Marketing, data.world
The Unorthodox Guide to Content Strategy
12:00 – 2:00 PM Lunch On Your Own (Concessions will be available to purchase in Exhibit Hall B)
2:00 – 2:15 PM Spark
2:15 – 3:00 PM Dorie Clark
Adjunct Professor & Professional Speaker, Duke University’s Fuqua School of Business
Keynote
3:00 – 3:15 PM Break
3:15 – 4:00 PM Dara Treseder
Chief Marketing Officer, GE Ventures
How Marketers Can Unlock Value and Drive Growth
Adam Bianco
Founder, Front Row Interactive
Social Media Strategy
4:00 – 4:15 PM Break
4:15 – 5:00 PM Ilise Benun
Marketing-Mentor.com
How To Reach Your Dream Clients With Content Marketing
Ian Greenleigh
Author, Director of Marketing, data.world
Process Is a Boring Name for a Beautiful Thing
5:00 – 5:15 PM Break
5:15 – 5:30 PM Tina Essmaker
Coach, writer, and Cofounder of The Great Discontent
Spark: The Great Contentment
5:30 – 6:15 PM Sagi Haviv
Partner & Designer, Chermayeff & Geismar & Haviv
Keynote: Things I Learned from Ivan Chermayeff
6:30 – 7:30 PM Networking Reception

All sessions are subject to change

Exhibit Hall Hours
Monday, April 30 – 6:30 PM – 8:30 PM (Opening Night Reception)
Tuesday, May 1 – 8:00 AM – 9:00 AM; 12:00 PM – 2:00 PM; 6:30 PM – 7:30 PM (Networking Reception)
Wednesday, May 2 – 8:00 AM – 9:00 AM; 12:00 PM – 4:30 PM

Registration Hours
Sunday, April 29 – 1:00PM-5:00PM
Monday, April 30 – 7:00AM-6:30PM
Tuesday, May 1 – 7:30AM-6:30PM
Wednesday, May 2 – 8:30AM-5:30PM
Thursday, May 3 – 8:30AM-2:30PM