It’s all too easy to leave great ideas as, well, just ideas. But you don’t have to. In this session—a prime example of a workshop that puts the “HOW” in HOW Design Live—Stephanie Pereira, head of strategic initiatives at Imprint Projects, walks us through the best ways to bring ideas to life. Prior to Imprint, Pereira worked at Kickstarter, where she had a front-row seat to a masterclass of creative action. Now, using a medley of stirring case studies, she offers us a path, from building an audience from scratch to setting benchmark goals to staying accountable throughout the journey.

• Slides