THE HOW DESIGN LIVE VIDEO VAULT

BRANDY PORTER

Weird is Important

Ever get tired of how so much corporate design always looks so … corporate? Us too. Which is why we’ve always been thankful for Mailchimp, and how they’ve perpetually pushed the borders of corporate design to unique, fun, and unabashedly “weird” directions. In this session, Mailchimp Director of Brand Design Brandy Porter reveals why weird is good and has become a cornerstone of Mailchimp. The session will show how to attain the right balance of weird to build a dedicated audience and keeps things interesting, while not becoming so bizarre that it breaks the brand.

PASSWORD TO PLAY VIDEO IS “hdl2019”

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