Our friends at Sylvamo are celebrating their one-year anniversary since their evolution from International Paper. Their brand story creation may be familiar to you – same beloved brands, but a new company. Listen as Amy chats with Cassie Scruggs, Sylvamo’s Corporate Brand Manager, as they reflect on Sylvamo’s last year. Including the significance of telling their brand story, the importance of brand consistency, and the origin of Sylvamo’s name.