Industry News

MT Cassidy

MT is the Executive Creative Director of Consumer at FutureBrand and joined the London team in 2014. Geordie by birth, French by name and Scottish by training, the Glasgow School of Art graduate landed in London over 20 years ago to persue her passion for design & craft. Today she permeates borders and disciplines throughout the FutureBrand global network collaborating with multiple teams around the world.

Over the last few decades has built an impressive portfolio, working with some of the world’s leading multinationals including Unilever, Diageo, ABinBEV, Nestle, PepsiCo, P&G, Mondalez, InBev & Coca Cola.

Brand Experience and building emotional connections with consumers has always been a key thread to her work, never more relevant than now.