JULIA BEARDWOOD

Entrepreneurial Brand Thinking: What Entrepreneurs Do Differently to Blow Away the Big Guys

“Disruption!”

It’s the talk of the town these days … but how does it actually happen? In this session, Julia Beardwood of Beardwood&Co. reveals how we’re currently in a golden age of entrepreneurship, with upstarts deftly getting the upper hand on legacy brands. (As Beardwood describes it, “These entrepreneurial brands toss out the old rules of brand development and adopt tactics that work like a commando raid on the establishment.”)
From working with entrepreneurs over the years, Beardwood has developed a list of seven ways that disruptors disrupt. But you don’t have to be entrenched in a Silicon Valley startup to benefit from them—whether your company is six months old or 60, these tactics can truly take your brand to the next level.

• Slides