Jason HolzmanSenior Vice President and Head of Creative, Direct-to-Consumer NBCUniversal

Why you can’t miss Jason Holzman speak:
Jason Holzman serves as Senior Vice President and Head of Creative, Direct-to-Consumer for NBCUniversal, overseeing creative marketing and design for Peacock, NBCUniversal’s streaming service. In this role, he’s tasked with maintaining the overall look and feel of the brand, creating and executing initiatives focused on acquisition, retention and engagement, and developing campaigns for Peacock’s robust slate of originals, acquired series and movies, news, live events, and sports.
Prior to this role, Holzman served as Senior Vice President and Head of Creative at USA Network and SYFY, responsible for developing advertising and promotional concepts for both networks’ high-profile inventory of original and acquired programming, movies and special events. He also helped spearhead a redesign and branding initiative for Universal Content Productions (UCP), one of NBCU’s studios. His campaigns have brought him extensive recognition from industry organizations, including The One Show, Communication Arts, The London International Advertising Awards, AICP/MOMA, The Cannes International Advertising Festival, The Art Directors Club, The Clio Awards, The Obie Awards, The Webby Awards, and Promax. Holzman has also served as an adjunct professor in the Fashion Institute of Technology’s Communication Design Department and holds a B.A. in English and American Literature from Harvard University.

Hatching a Plan: How a Century-Old Media Company Designed a New Streaming Service for the Ages

5/23/2022 11:00 – 11:45 AM