rapha-abreu

Rapha AbreuVP, Global Head of Design Restaurant Brands International

Graphic and Industrial designer with over 20 years of experience in creating and leading design for global brands, Rapha Abreu is VP, Global Head of Design at Restaurant Brands International, overseeing Burger King, Popeyes and Tim Hortons holistic design experience – from brand identity, packaging and digital touch points to restaurant experience and architecture.

Rapha recently reimagined Burger King’s restaurant design where service and technology, physical and digital, were completely integrated creating a seamless and touchless guest experience. He also helped to boost the chicken sandwich frenzy with a new Popeyes brand identity.

Previously, Rapha was Global Head of Brand Identity Design at The Coca-Cola Company, responsible for brand identity and design experience of its global billion-dollar brands such as Coca-Cola, Sprite, Fanta, Minute Maid, Schweppes, and others

Burger King & Design: Your Way, Way Better

11/12/2020 11:00 – 11:30 AM

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