Rapha AbreuGlobal Vice President, Design The Coca-Cola Company

Why you can’t miss Rapha Abreu speak:
Graphic and Industrial Designer with decades of experience in creating and leading Design for global brands, Rapha Abreu is Global Vice President of Design at The Coca-Cola Company where he heads up all aspects of Design for the company’s iconic global billion-dollar brands – Coca-Cola, Sprite, Fanta, Minute Maid, Powerade, Smartwater and others. Rapha is the first Latino to hold the highest position in Design inside the organization. He is responsible for leading global Design strategy, brand identity, Design innovation, visual creativity, packaging, interactive and retail Design to create relevant, multi-dimensional and seamless end-to-end experiences across all global brand touchpoints.

Always The Real Everything: A Design Manifesto for The Coca-Cola Company

5/23/2022 5:30 – 6:00 PM