Tori BaisdenCreative Director, Designer, and Partner Utendahl Creative

Tori Baisden is a Creative Director, Designer, and Partner at Utendahl Creative. She came of age in the swamps of South Florida where she developed an enduring love for make-believe. That passion for building worlds through text and illustration landed her a gig right out of college as a member of the founding team of the Museum of Ice Cream. Since then she’s gone on to help lead Utendahl Creative as the studio’s Creative Director, where she’s worked on projects for Target, GoPuff, LaDiDa, HumanCo, Good Thing Going, Rooftop Films, and many more. Her work has been featured in Forbes and the Dieline, recognized by the Webby Awards and Hermes Creative Awards, and she has participated as a judge for the D&AD Young Blood awards. Her creative practice is fueled by empathy, storytelling, long breaks, and a desire to stir up trouble. When she’s not working with her team to make cool stuff, she’s dancing with her pals in a fabulous getup somewhere in Brooklyn.

The Future is How You Build It

10/20/2021 10:00 – 10:45 AM

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